Communication

The big creative idea – where campaigns are brought to life through brilliant partnerships, people and storytelling.

  • Design

    The Design Lions celebrate visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding.

    • A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution; 20% results.
    • There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant. However, the same piece of work may only be entered once in 'A. Brand-building', up to three times in 'D. Brand Environment & Experience Design' and 'E. Packaging'.

    • A. Brand-building

      These categories are for developed identity solutions across multiple brand touchpoints and media platforms. Entries in these categories should demonstrate the brand experience across a variety of the following media including packaging, print, brand collateral, digital content, environments and film content.

      Please supply at least 3 physical examples of new branding in place. If this is not possible please supply images in JPG format.

      The same entry can be submitted only once in this section.

      • A01. Creation of a New Brand Identity

        Creation of a new brand or corporate identity for any product, service or organisations.

      • A02. Rebrand / Refresh of an Existing Brand

        Rebrand/refresh of an existing brand identity for any product, service or organisation.

      • A03. Design-driven Effectiveness

        Design-led campaigns which have produced measurable, tangible business results. Entries must detail how the effectiveness was measured, evaluated and must demonstrate how the campaign drove tangible business results, was instrumental to cultural change or integral to achieving a brand's purpose.

    • B. Communication Design

      Please supply a copy of the actual piece. If this is not possible or practical, please supply

      example images in JPG format.

      • B01. Posters

        Focus will be placed on the design of the poster for the use of promotion and brand communication. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster format.

        Poster campaigns of 2+ should be entered together as a single entry.
      • B02. Promotional Printed Media

        Including but not limited to calendars, invitations, postcards, tickets and seasonal greeting cards within print media.

      • B03. Promotional Item Design

        Including but not limited to clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise.

      • B04. Publications & Editorial Design

        Including but not limited to magazines, newspapers, brochures, articles.

        Online publications should be entered into C01. Digital Design.
      • B05. Books

        Including editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered/judged.

        E-books should be entered into C01. Digital Design.
      • B06. Data Visualisation

        Bespoke visualisations of complex data that communicate information clearly and efficiently through various mediums, both digital and non-digital.

      • B07. Brand Collateral

        Collection of media used to promote the brand and support the sales and marketing of a product or service. Including but not limited to press/media kits, computer games, CD, DVD, record sleeves, letterheads, business cards etc.

    • C. Digital & Interactive Design

      • C01. Digital Design

        Focus will be placed on the execution of design to aid the function and use of the digital product. Including but not limited to websites, microsites, online publications, digital installations, apps, data visualisation etc.

        In order to avoid your work being withdrawn from the festival, your URL must be accessible online until 30 September 2018.
      • C02. Digital Installations & Events

        Installations and events with a focus on the use of digital media and technology to communicate the brand or the brand's message.

      • C03. UX, UI & Journey Design

        The design of the customer journey/experience and the emotional and behavioural response it prompts will be considered here.

        Please demonstrate the user journey within your supporting content.
      • C04. Social Engagement

        Entries which evoke social media engagement through design, including but not limited to campaigns within Facebook, Instagram, Twitter, Snapchat and other social media platforms.

    • D. Brand Environment & Experience Design

      The Brand Environment & Experience Design categories are focused on the personal experience of the brand story or message as told in space and in time. Entries should convey why the target audience find their experience remarkable, meaningful and memorable.

      Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.

      The same entry can be submitted up to 3 times in this section.

      • D01. Retail Environment & Experience Design

        Demonstrating a new or developed design and construction of the retail space. Consideration will be placed on the functionality in relation to the product or service being sold, presentation of the clients brand values and ease of sale. Entries in this category may include any type of permanent retail space e.g. department and specialist stores, banks, salons etc.

      • D02. Point of Sale, Consumer Touchpoints & In-store Collateral

        In-store communications in order to drive immediate sales including: posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising & retail fixtures, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.

        Entries musts show the work within the sales environment.
      • D03. Spatial & Sculptural Installation and Experience

        Demonstrating a new or developed design and construction of a disruptive retail space. Consideration will be placed on the functionality to the product or service being sold, level of customer engagement, presentation of the clients brand values and ease of sale. Entries in this category may include any temporary retail spaces. E.g. pop-up stores, seasonal displays and mobile demo units.

        Non-commercial work should be entered into D05. Non-commercial Exhibitions & Experiences.
      • D04. Live Events

        Focus on the narrative and storytelling elements throughout an event rather than the space itself. Event types such as athletic events, promotional events, festivals. The elements of focus include the programme, film content, sound, lights, guests, script, performance, hosts and use of product, all of which play a part in the holistic journey of the event.

      • D05. Non-commercial Exhibitions & Experiences

        Temporary and permanent exhibitions / experiences with a non-commercial agenda, including in community & public spaces. Focus will be placed on the enhancement of environmental space within the public domain and how the space is curated to enhance the experience of the attendee.

        Installations and spatial experience entries with a commercial agenda should be entered into D03. Spatial & Sculptural Installation and Experience
      • D06. Wayfinding & Signage

        The design of digital/non-digital wayfinding & signage systems for the enhancement of environmental and brand experience. Focus will be placed on the seamless brand experience, crowd direction and navigation. Including public signs, residential, smart maps, use of geo & iBeacons, office, exhibition, event and festival signage.

    • E. Packaging

      Please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in JPG format.

      The same entry can be submitted up to 3 times in this section.

      • E01. Food

        To include all types of food packaging, such as packaging specific to retail stores and generic brands (own/private label), for fast moving consumer products (Core FMCG) and/or designer and luxury product packaging (premium brand).

      • E02. Drinks

        To include all types of packaging for beverages, such as packaging specific to retail stores and generic brands (own/private label), for fast moving consumer products (Core FMCG) and/or designer and luxury product packaging (premium brand).

      • E03. Other FMCG

        Beauty, cleaning products, household goods, other FMCG.

      • E04. Healthcare

        Pharma, OTC drugs, wellness.

      • E05. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • E06. Sustainable Packaging

        To include all types of packaging which optimise resources and energy, responsibly sourced and clean production methods.

      • E07. Special Editions & Promotional Packaging

        To include special and promotional packaging, which has run for a limited period of time or has been restricted to a specific number of products.

  • Film

    The Film Lions celebrate the creativity of the moving image. Entries will need to demonstrate brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences.

    • Criteria considered during judging will predominantly be the idea and the execution.
    • Each film execution constitutes one entry.
    • The same piece of work can only be entered once into Film. The exception is when there are different executions which are more than 30 seconds different in length. In this case, you may enter both executions, but each execution constitutes one entry. Please give your executions unique titles.
    • You may enter a 'Campaign of Executions' in sections A, B, C, D.
    • Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

    • A. TV / Cinema Film: Sectors

      Films aired on TV or in Cinemas. All films must be 180 seconds or less. The same entry can be submitted only once in this section.

      • A01. Food & Drink

        All food and drinks.

      • A02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • A03. Healthcare

        Pharma, OTC drugs, wellness.

      • A04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • A05. Automotive

        Vehicles, other automotive.

      • A06. Retail

        Retail, eCommerce, restaurants, fast food.

      • A07. Travel

        Travel, tourism, transport.

      • A08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • A09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • A10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • A11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • A12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • A13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • B. Online Film: Sectors

      Standard format advertising films which aired online, including pre-roll adverts. The same entry can be submitted only once in this section.

      • B01. Food & Drink

        All food and drinks.

      • B02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • B03. Healthcare

        Pharma, OTC drugs, wellness.

      • B04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • B05. Automotive

        Vehicles, other automotive.

      • B06. Retail

        Retail, eCommerce, restaurants, fast food.

      • B07. Travel

        Travel, tourism, transport.

      • B08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • B09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • B10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • B11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • B12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • B13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • C. Viral Film

      • C01. Viral Film

        Films created with the primary intention of being shared and/or user-distributed online.

    • D. Screens & Events

      Films aired on screens other than TV, cinema or the internet.

      • D01. Screens & Events

        Films shown at public and private events (sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations).

      • D02. Micro-film

        Short-form films including those made for online platforms such as Facebook, Snapchat, Instagram etc.

        You may enter up to 1 min of content on each entry.
      • D03. 360 & VR Film

        Video and computer generated content created for immersion and/or interaction. Entries can include 360 live action photography or explorable digital simulations.

    • E. Innovation in Film

      Innovative use of the film medium to communicate a brand’s message. Creativity within Film that enhances and reinvigorates the consumer's’ experience.

      • E01. Use of TV / Cinema Film

        Creative and/or innovative use of TV/Cinema to communicate a brand’s message.

      • E02. Use of Online Film

        Creative and/or innovative use of Online Film to communicate a brand’s message.

      • E03. Use of Other Film Content

        Creative and/or innovative use of other Film content to communicate a brand’s message.

  • Mobile

    The Mobile Lions celebrate device-driven creativity. Entries will need to demonstrate performance in portable platforms. That is, work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.

    • Criteria considered during judging includes: idea, execution, platform relevance, impact and results.
    • There is no overall limit to how many times the same piece of work can be entered into Mobile as long as the categories chosen are relevant.

    • A. Technology

      The creative application of mobile technology to enrich a brand, product or service.

      • A01. Activation by Location

        Use of geolocation and/or proximity technologies to activate a mobile campaign or experience. This can include, but is not limited to: GPS and other macro-scale technologies, Bluetooth 4 - 30ft, NFC, RFID, m-Commerce payment solutions, Bluetooth, push notifications (e.g. iBeacon) etc.

      • A02. AR

        Use of AR, visual search and image recognition, including image and object recognition technology and trigger markers such as QR codes, barcodes, etc.

      • A03. VR

        Use of mobile based virtual reality technology to immerse a user within an experience.

      • A04. 360 Videos

        Mobile based videos and computer generated content created for immersion and/or interaction. Including, but not limited to, 360 live action photography or explorable digital simulations.

      • A05. Networked / Connected Devices

        Cross-device work that uses at least one other device connected to a mobile phone including, but not limited to, wearables, drivables, sports devices, smart watches, flyables, household objects, screens; including cinema screens, smart TV's & digital billboards.

      • A06. Wearable Technology

        Native applications for wearable platforms that leverage the unique attributes of the platform they are on. The software (e.g. the app or platform) will be judged here.

      • A07. Data / Insight

        The creative use of personal data to arrive at creative mobile solutions in order to target, engage or develop a meaningful relationship with a specific audience or community.

      • A08. Innovative use of Technology

        The creative application of innovative technology; ground-breaking use of a mobile device or innovative use of existing features. These might include, but are not limited to, touchscreen, accelerometer, speaker, vibration.

      • A09. Use of Advanced Learning Technologies

        Creative applications of mobile based intelligent technology, this can include, but is not limited to, artificial intelligence, bots, Personal Voice Assistant etc.

    • B. Mobile Websites

      Mobile or tablet specific websites/layouts. Please highlight any mobile specific interface features that were introduced to make it uniquely mobile.

      • B01. Brand-led Mobile Websites

        All mobile websites including single execution websites and websites created as part of a wider campaign attached to a brand.

      • B02. Charity & Non-profit led Mobile Websites

        All mobile websites including single execution websites and websites created as part of a wider campaign attached to Charity & non-profit work.

    • C. Social

      Mobile first executions or campaigns with people and social thinking at the core. The jury will consider levels of engagement, social reach, activation/attribution, demand generation and the creative use of social networks/activity in meeting set objectives.

      • C01. Content for User Engagement

        Social activity using video, streaming video, photo sharing, images, GIFs or other content designed to engage, entertain, build, maintain or seed through an online social community for enhanced brand affinity.

      • C02. Real-time Response

        Branded social activity that utilises social platforms in order to respond to world events, public affairs and real-world activity in a meaningful, time-sensitive and creative way. A wide range of executions will be considered provided that real-time is at the core of the creative idea.

      • C03. Co-creation & User Generated Content

        Social based activity designed to engage with a community/fanbase and encourage them to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction. Further creative use and placement of content generated will also be considered.

      • C04. Targeted Communication

        Social activity customised for predefined communities, groups or individuals based on social era insight material such as behaviour, interests, friendships, geo-location etc. This can include, but is not limited to, native advertising and programmatic campaigns. Audience insights, the customisation of the social message, its relevance and its creative execution will all be considered.

      • C05. Social Trends

        Appropriation of popular and current social behaviour or culture (including emojis, memes, hashtags, GIF's etc.) in order to leverage brand communication with an audience or community.

      • C06. Influencer / Talent

        Social initiatives or executions that utilise a celebrity, social ambassador, or social influencer in order to engage with a target audience.

      • C07. Social Business & Commerce

        Creative social activity that utilises the power of an online community to impact business objectives and/or to enhance relationships with a brand, community or consumers. This may include content, operations, intelligence, resourcing, sales, product development and other aspects of the value chain.

      • C08. Social Purpose

        Charitable, non-profit and social purpose initiatives designed for mobile. Entries should harness the core values and culture of the brand, product or service. The impact on the targeted audience will be taken into consideration.

    • D. Apps, Games & Rich Media

      Any mobile or tablet specific application (native, hybrid, web-based or preinstalled) which can be accessed via the web or downloaded from app stores and other mobile software distribution platforms.

      • D01. Rich Media

        Mobile banners, interstitials and other rich media designed for and played on a mobile phone, smartphone, tablet or any other mobile device. You will be required to show how the ad was originally displayed on the mobile device.

      • D02. Games

        Brand related games designed for and played on a mobile phone, smart phone, tablet, Smart TV or any other mobile device.

      • D03. Utility Apps

        Mobile apps that focus on improving the everyday. Convenience, usability and their problem-solving nature will all be taken into consideration.

      • D04. Brand-led Mobile Apps

        All product or service apps related to a brand. Both stand-alone apps or apps as part of a wider campaign will be judged here.

      • D05. Charity & Non-profit led Mobile Apps

        All charity or non-profit apps. Both stand-alone apps or apps as part of a wider campaign will be judged here.

    • E. Excellence in Mobile

      • E01. Excellence in Mobile Campaign & Messaging

        All mobile-led campaigns that enrich a brand, product or service. These can include, but are not limited to campaigns that utilise mobile technology alongside other mediums, campaigns that utilise connected/networked mobile devices and messaging campaigns.

  • Outdoor

    The Outdoor Lions celebrate creativity experienced out of home. Entries will need to demonstrate ideas that engage in-the-field. That is, work which leverages public spaces to telegraph a message or immerse consumers in a brand experience.

    • Criteria considered during judging will predominantly be the idea and the execution.
    • There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. However, the same piece of work may only be entered once in 'A. Billboards and/or B. Posters'.
    • You may only enter a 'Campaign of Executions' in sections 'A. Billboards' and/or 'B. Posters'.

    sponsored by: logo

    • A. Billboards: Sectors

      Classic 2-dimensional sheet and static digital billboards made for standard billboard spaces including roadsides, highways and transit sides. It is highly recommended to provide an in-situ photograph of your billboard. For entries the size of a 6 sheet poster (1200 x 1800mm) or smaller, please enter B. Posters

      For work with 3-dimensional, active, interactive, dynamic or ambient elements please enter E01. Standard Sites. The same entry can be submitted only once in this section.

      • A01. Food & Drink

        All food and drinks.

      • A02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • A03. Healthcare

        Pharma, OTC drugs, wellness.

      • A04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • A05. Automotive

        Vehicles, other automotive.

      • A06. Retail

        Retail, eCommerce, restaurants, fast food.

      • A07. Travel

        Travel, tourism, transport.

      • A08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • A09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • A10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • A11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • A12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • A13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • B. Posters: Sectors

      Classic sheet and static digital posters made for public spaces. E.g. supermarkets, shopping malls, airports, etc. It is highly recommended to provide an in-situ photograph of your poster. For entries larger than a 6 sheet poster (1200 x 1800mm), please enter A. Billboards.

      For work with 3-dimensional, active, interactive, dynamic or ambient elements please enter E01. Standard Sites. The same entry can be submitted only once in this section.

      • B01. Food & Drink

        All food and drinks.

      • B02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • B03. Healthcare

        Pharma, OTC drugs, wellness.

      • B04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • B05. Automotive

        Vehicles, other automotive.

      • B06. Retail

        Retail, eCommerce, restaurants, fast food.

      • B07. Travel

        Travel, tourism, transport.

      • B08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • B09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • B10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • B11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • B12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • B13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • C. Digital Screens

      All standard digital out of home (DOOH) advertising involving the use of non-static digital display screens to convey a message. For static digital billboards/posters please enter A. Billboards or B. Posters.

      • C01. Animated Digital Screens

        DOOH that uses linear motion picture/content or animation in the outdoor environment including digital billboards, posters, transit displays and LED displays.

      • C02. Interactive Digital Screens

        DOOH that requires interaction and active consumer engagement including digital touchscreens, motion technology, social media and mobile integration.

      • C03. Dynamic Digital Screens

        DOOH that uses personalised or real-time data or informs updateable content in real-time. Entries may include but are not limited to data-driven visualisation, updateable/responsive displays, conditional content (e.g. weather) and live updates.

    • D. Ambient

      Non-standard and free-format outdoor advertising that leverages the use of public spaces, objects and environments in an unconventional manner. Work designed for traditional advertising sites E.g. billboards/posters are not accepted in this category.

      • D01. Displays

        Compelling content on display including objects and promotional artwork designed to make a significant brand impact within the out of home environment. Work may be viewable in public spaces including exhibitions, installations and in-store displays.

      • D02. Small Scale Special Solutions

        Small items that are distributed in the out of home environment for promotional purposes. Includes stickers, flyers, ambient signage, key-rings, balloons, balls, stationary and other branded items, petrol pumps, miniature models and builds, small attachments to existing items or areas and promotional give-aways.

      • D03. Special Build

        Physical constructions and adaptations of outdoor sites including building exteriors, street furniture, the environment and large scale signage. May include supersize sites, pop-up shops, 3D/non-standard shaped sites, ticket barriers and floor media.

      • D04. Live Advertising and Events

        Outdoor activations that involve something live on the part of the advertiser and are witnessed by an audience in real-time. Entries may include live performances, demonstrations, branded concerts and promotional events.

      • D05. Interactive Experiences

        Outdoor activations that involve something live on the part of the consumer. Entries may include experiential marketing, consumer and audience participation, physical interaction and interactive games.

      • D06. Transit

        Non-standard or free-format advertising using vehicles or transit sites/locations. Entries may include the use of cars, trains, buses, taxis, trucks, airplanes etc. or the use of transit and commuter advertising sites such as car parks, airports, stations (bus & train), ferry ports, roads and driving tracks.

      • D07. Immersive Experiences

        Experiences that surround and engage consumers, transporting them to new worlds. Examples include immersive storytelling, experiential marketing, use of mobile with a strong outdoor touch point, virtual and augmented reality, wearables, facial recognition, 360-degree content, gamification and holographs.

    • E. Innovation in Outdoor

      In these categories, the jury will reward the creative and/or innovative use of the Outdoor medium to communicate the brand's message. The jury will consider how well brands are finding new ways to enhance and reinvigorate the consumers' experience by allowing them to engage with and respond to Outdoor content.

      • E01. Standard Sites

        Work that pushes the boundary or broadens the scope of traditional outdoor mediums including: Billboards, posters, transit advertising, commuter rail, wallscapes, displays, street advertising.

        Entries may include, but are not limited to outdoor advertising designed for standard advertising sites or mediums, but with 3-dimensional, active, interactive or multiple elements.

      • E02. Ambient Outdoor

        Entries that look towards the future of non-standard outdoor advertising.

        Entries considered will be forward thinking, never-before-seen and industry-shaping experiences that leverage public spaces and are ground-breaking in their innovation.

      • E03. Technology

        Innovative use of technology to create outdoor experiences for consumers.

        Examples include, but are not limited to use of mobile with a strong outdoor touch-point, holographic images, drones, augmented reality, computer-generated imagery, algorithms and artificial intelligence.

  • Print & Publishing

    The Print & Publishing Lions celebrate creativity in circulation. Entries will need to demonstrate ideas that leap off the page. That is, work that exhibits ingenuity and outstanding craftsmanship in published media.

    • Criteria considered during judging will predominantly be the idea and the execution.
    • There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant. However, the same piece of work may only be entered once in 'A. Print: Sectors'.
    • You may enter a 'Campaign of Executions' in sections 'A. Print: Sectors' only.

    • A. Print: Sectors

      The same entry can be submitted only once in this section.

      • A01. Food & Drink

        All food and drinks.

      • A02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • A03. Healthcare

        Pharma, OTC drugs, wellness.

      • A04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • A05. Automotive

        Vehicles, other automotive.

      • A06. Retail

        Retail, eCommerce, restaurants, fast food.

      • A07. Travel

        Travel, tourism, transport.

      • A08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • A09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • A10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • A11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • A12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • A13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • B. Publications

      The creation of original printed or published media, including books, magazines, covers and digital publications. The same entry may be submitted more than once in this section. At the point of entry, please specify whether the entire publication or the cover only is being submitted.

      • B01. Commercial Publications

        Books and magazines created for commercial or promotional purposes, to increase brand visibility or profile.

        Please send physical samples for the jury to experience.
      • B02. Publications for Good

        Books and magazines created on behalf of charities, non-profit organisations, public sectors or NGOs.

        Please send physical samples for the jury to experience.
      • B03. Digital Publications

        Publications created specifically for a digital platform, including ebooks and digital magazines.

    • C. Innovation in Print & Publishing

      • C01. Adapted Print

        Print ads which have been modified or adapted to have physically active elements.

      • C02. Innovative Use of Print

        For non-traditional and innovative print ads. This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in in an innovative way.

  • Radio & Audio

    The Radio & Audio Lions celebrate creativity for the airwaves and audio content. Entries will need to demonstrate ideas that are wired for sound; that is, work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.

    • Criteria considered during judging will predominantly be the idea and the execution.
    • There is no overall limit to how many times the same piece of work can be entered into Radio & Audio as long as the categories chosen are relevant. However, the same piece of work may only be entered once in 'A. Radio & Audio: Sectors'.
    • You may enter a 'Campaign of Executions' in sections 'A. Radio & Audio: Sectors' and 'B. Excellence in Radio & Audio' only.

    • A. Radio & Audio: Sectors

      The same entry can be submitted only once in this section.

      • A01. Food & Drink

        All food and drinks.

      • A02. Other FMCG

        Beauty, cleaning products, other household goods, other FMCG.

      • A03. Healthcare

        Pharma, OTC drugs, wellness.

      • A04. Consumer Durables

        Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

      • A05. Automotive

        Vehicles, other automotive.

      • A06. Retail

        Retail, eCommerce, restaurants, fast food.

      • A07. Travel

        Travel, tourism, transport.

      • A08. Leisure

        Live events, museums & galleries, gambling, sports, gaming, other recreation.

      • A09. Media / Entertainment

        Music, film, television, publications & media, books, news, digital platforms, other media.

      • A10. B2B

        Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

      • A11. Consumer Services

        Financial & insurance, telecommunications, private education, veterinary, energy, other consumer services.

      • A12. Corporate Social Responsibility (CSR) / Corporate Image

        Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

      • A13. Not-for-profit / Charity

        Government, public information, other not-for-profit, military, charities, non-profit.

    • B. Excellence in Radio & Audio

      • B01. Use of Music

        Including original composition, licensed recordings or adapted/altered versions of an existing recording.

      • B02. Sound Design

        The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, ‘atmos’, etc.

      • B03. Script

        Recognises the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations.

        Scripts should be specific to the Radio medium (e.g. not a TV script).
      • B04. Casting & Performance

        Recognises the overall delivery of the script through performance, where voice performance is integral to the success of the spot. This could include tone and pacing, use of accents or impersonation etc.

    • C. Innovation in Radio & Audio

      Innovative use of the Radio or Audio medium to communicate a brand's message. Work that enhances and reinvigorates the consumers' experience by allowing them to engage with and respond to the Radio or Audio content.

      • C01. Use of Radio or Audio as a Medium

        Recognises the innovative or creative use of radio or audio as a medium in a campaign. Entries in this category should demonstrate how the radio medium itself was used in a creative and innovative way to communicate the brand's message.

      • C02. Use of Audio Technology

        Recognises forward thinking ideas, whose creative use has directly enhanced the experience of the listener. The technology demonstrated should be specifically for the use of radio. This may include use of apps or mobile/web technology, software development, and technology that demonstrates a development in the production process and distribution of audio.

      • C03. Branded Content / Programming

        Recognises creative excellence in paid-for, sponsored or brand funded content/programming on radio stations. Including streaming, podcast or programme sponsorship. The content should exemplify the brand message/ethos, as well as enhance the experience of the listener.

  • Titanium

    The Titanium Lions celebrate game-changers. Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

    • The same piece of work can only be entered once in Titanium.
    • Shortlisted entrants will be required to present their work live to the jury in Cannes.

    • A. Titanium

      The definition of Titanium for the purposes of Cannes Lions is breakthrough ideas which are provocative and point to a new direction in the industry.

      • A01. Titanium

        There are no categories in Titanium Lions. The idea is everything, whether it's for a car or toothpaste, telecommunications or charity, big budget or low budget.