Creative Brand
The Creative Brand Lions recognise excellence in the creative capabilities that drive sustained business success for brands.
The work should demonstrate how brands strategically use creativity across their organisation to achieve measurable business growth, clear ROI, meaningful audience engagement and long-term brand value.
The work should demonstrate how brands strategically use creativity across their organisation to achieve measurable business growth, clear ROI, meaningful audience engagement and long-term brand value.
Overview
A number of criteria will be considered during judging and weighted as follows: 25% creative innovation & originality; 25% strategic alignment; 25% scalability & sustainability; 25% commercial effectiveness.
This Lion recognises brands that demonstrate exceptional internal creative capability building through organizational transformation and strategic investment in creative infrastructure. Instead of judging individual campaigns, this award celebrates the creative capabilities and strategic approaches that deliver measurable business growth and long-term brand value.
All relevant strategic or implementation partners (e.g. agency, consultancy, technology partner) should be credited, but the focus must remain on the brand’s internal capability development.
There are no specific eligibility dates for the project or initiative itself within this Lion. However, projects must demonstrate at least 12 months of implementation to show systematic impact, with evidence of ongoing activity within the current eligibility period (06 Feb 2025 - 09 April 2026).
Brands may submit the same project across multiple categories, provided that each entry is specifically tailored to demonstrate the relevance to that particular category. However, work submitted to the Creative Brand Lion is not eligible for submission to any other Lions.
This Lion recognises brands that demonstrate exceptional internal creative capability building through organizational transformation and strategic investment in creative infrastructure. Instead of judging individual campaigns, this award celebrates the creative capabilities and strategic approaches that deliver measurable business growth and long-term brand value.
All relevant strategic or implementation partners (e.g. agency, consultancy, technology partner) should be credited, but the focus must remain on the brand’s internal capability development.
There are no specific eligibility dates for the project or initiative itself within this Lion. However, projects must demonstrate at least 12 months of implementation to show systematic impact, with evidence of ongoing activity within the current eligibility period (06 Feb 2025 - 09 April 2026).
Brands may submit the same project across multiple categories, provided that each entry is specifically tailored to demonstrate the relevance to that particular category. However, work submitted to the Creative Brand Lion is not eligible for submission to any other Lions.
A. Creative Brand