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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Creative Effectiveness Advisory Scheme

Introducing the new Creative Effectiveness Advisory Scheme

The Creative Effectiveness Advisory Scheme has been established in association with The Effectiveness Partnership, who are also committed to raising the profile of effectiveness in the creative communications industry on a global scale.

The Effectiveness Partnership

Cannes Lions and the Effectiveness Partnership
The Creative Effectiveness Advisory Scheme has been established in association with The Effectiveness Partnership, who are also committed to raising the profile of effectiveness in the creative communications industry on a global scale.

Introducing the new Creative Effectiveness Advisory Scheme
This year Cannes Lions, in association with The Effectiveness Partnership, has created an Effectiveness Advisory Scheme to help prospective entrants with the development of their Creative Effectiveness Lions submissions. This scheme is part of the Festival's ongoing commitment to help clients and their agencies demonstrate the effectiveness of their campaigns.

This means that people submitting entries for the 2017 awards can now benefit from some expert advice on what to consider when developing their effectiveness papers.

The 2017 panel of advisors is made up of senior industry thought leaders and experts in strategy and analysis. Between them, they have won multiple effectiveness and strategy awards.

If you are interested in getting some help with your submission, please register for a consultation with one of the advisors. Be quick though, assistance is allocated on a first-come, first-served basis.

You will only be eligible for the Advisory Scheme if you have started your online submission and have committed to entering the 2017 Creative Effectiveness Lions.

To register for this initiative, email creativeeffectiveness@canneslions.com.

Meet the 2017 Advisors

Merry Baskin

Merry Baskin

Partner, Baskin Shark Ltd

Merry has spent over 30 years as a market researcher and strategic account planner across the globe and has worked across an impressive haul of international brands. She has headed up the planning departments at Chiat/Day New York and JWT London. Her efforts come highly decorated and have picked up numerous effectiveness awards and accolades along the way. Merry writes regularly for various industry publications and as a result she has been one of the most downloaded authors on WARC since 2011. She now runs a strategic planning consultancy, where brands must move forward or die!

 

 


Lucy Jameson

Lucy Jameson

Lucy is a strategist and former CEO of Grey London. She resigned last year and is currently waiting to start up a new venture in the industry later in 2017. During her time at Grey, the agency won two Grand Prix at Cannes (for Volvo Lifepaint) and Euro Effies Effectiveness Agency of the Year 2015.

Prior to Grey, Lucy spent nearly 20 years at BMP DDB, where she rose from grad trainee to Global Head of Planning. During her time leading planning, the agency won IPA Effectiveness Agency of the Year three times in a row.And then when she moved to Grey as CSO, Grey picked up IPA Effectiveness Agency of the Year for the first time ever. Lucy has both judged the Cannes Creative Effectiveness awards and won a Black Lion.

 
 Nikki Crumpton

Nikki Crumpton

Nikki has a career in the industry spanning over twenty years. Over the years Nikki has worked in the small independents, Fallon and Mother and the big corporates, DDB and MCcann. She has found both environments equally brilliant and full of opportunities that have helped educate and broaden her knowledge and skills over the years. Her passion for great creative work is still her focus, but how we get to, and execute ideas across a broader remit, most notably sustainability, innovation and technology and product design and creation, is increasingly her area of fascination. But for her the best award for creativity is an effectiveness award.

How it works
The Creative Effectiveness Advisory Scheme is open to all prospective entrants and is available on a first come, first served basis as allocations are limited.

Cannes Lions, in association with The Effectiveness Partnership will facilitate an initial introduction but won’t be directly involved with the advisory process and can’t be held accountable for any advice given or acted upon.

Only one advisor will be allocated per paper and they will offer up to three hours of their time.

The advice will be given, in majority, over email correspondence. All other forms of contact (e.g. telephone, face to face) will be directly negotiated with each individual advisor following your initial introduction.

Advisors are here to offer practical advice concerned with the structure and presentation of your submission. They will not be responsible for crafting the submission itself and are not liable in any form for the development of your submission.

Please don't mention your advisor's name on your entry submissions as you are the author, this service is purely for advice on increasing the overall quality of your submission.

Meet the 2017 advisors

 Merry Baskin

Merry Baskin

Partner, Baskin Shark Ltd

Merry has spent over 30 years as a market researcher and strategic account planner across the globe and has worked across an impressive haul of international brands. She has headed up the planning departments at Chiat/Day New York and JWT London. Her efforts come highly decorated and have picked up numerous effectiveness awards and accolades along the way. Merry writes regularly for various industry publications and as a result she has been one of the most downloaded authors on WARC since 2011. She now runs a strategic planning consultancy, where brands must move forward or die!

 

 


 Lucy Jameson

Lucy Jameson

Lucy is a strategist and former CEO of Grey London.  She resigned last year and is currently waiting to start up a new venture in the industry later in 2017. During her time at Grey, the agency won two Grand Prix at Cannes (for Volvo Lifepaint) and Euro Effies Effectiveness Agency of the Year 2015.

Prior to Grey, Lucy spent nearly 20 years at BMP DDB, where she rose from grad trainee to Global Head of Planning. During her time leading planning, the agency won IPA Effectiveness Agency of the Year three times in a row.  And then when she moved to Grey as CSO, Grey picked up IPA Effectiveness Agency of the Year for the first time ever. Lucy has both judged the Cannes Creative Effectiveness awards and won a Black Lion.

How it works

The Creative Effectiveness Advisory Scheme is open to all prospective entrants and is available on a first come, first served basis as allocations are limited.

Cannes Lions, in association with The Effectiveness Partnership will facilitate an initial introduction but won’t be directly involved with the advisory process and can’t be held accountable for any advice given or acted upon.

Only one advisor will be allocated per paper and they will offer up to three hours of their time.

The advice will be given, in majority, over email correspondence. All other forms of contact (e.g. telephone, face to face) will be directly negotiated with each individual advisor following your initial introduction.

Advisors are here to offer practical advice concerned with the structure and presentation of your submission. They will not be responsible for crafting the submission itself and are not liable in any form for the development of your submission.

Please don't mention your advisor's name on your entry submissions as you are the author, this service is purely for advice on increasing the overall quality of your submission.