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Cannes Lions Start-up Pass

For the next generation of creative businesses

Supporting independent Start-ups

For over 70 years, the creative industry has converged at the Cannes Lions Festival to recognise groundbreaking work, set the industry conversation, and bring key decision-makers together in the pursuit of creativity that drives progress.

That progress hasn't happened without the innovative, ambitious new companies helping lead the way – changing the way things are done, revolutionising the way we work, and designing the tools and platforms for the next generation of creatives.

With the refreshed Start-up pass, we're helping more small independent businesses find their place at the Festival with part-subsidised passes for Cannes Lions 2024. If that's your company, this is your moment to apply.


What's included with the Start-up pass?

Eligible start-ups can claim exclusive, part-subsidised pricing for up to five Festival passes, each including all the benefits of a Classic pass (worth €4,095) at a special rate of €1,145 per pass:

  • All Cannes Lions Talks and Award Shows in person
  • Digital on-demand access to all Talks post-Festival
  • Access to the Closing Party on Friday 21 June
  • Entry to Sponsored Cabanas and The Hub
  • Selected events at the Festival Fringe
  • Daily happy hour networking drinks
  • Official Festival app
  • Access to The Work for the duration of the Festival
  • Complimentary Wi-Fi across the city

What is the eligibility criteria for the Start-up pass?

  • Must be a start-up incorporated within the last five years
  • Must be an independent start-up, not owned by another business or holding company
  • The start-up must be involved in the creative ecosystem in some way - either operating within the industry or serving clients that operate within the industry.
  • Passes are non-transferable to partners or other organisations - anyone attending must use the purchasing company’s listed name


Ready to apply?

Bring your team to the heart of the industry's biggest meet-up. Get your brand seen and meet the decision makers that matter. To apply, add your chosen quantity of Start-up passes to your basket (max. 5 per company) and we'll ask for your proof of eligibility during checkout.