Following the briefing by the client, teams of two have just 24 hours to use the competition area and equipment to create and deliver a brand identity that includes a logo/brand, a 150-word description of how the brand identity fits the brief and a 150-word description of how the brand would evolve.
The Young Lions Design Competition Jury, made up of the shortlisting jury from Cannes Lions, will judge the work and crown a Bronze, Silver and Gold winner at a live winners announcement.
The winners will be celebrated at the Cannes Lions Award show later that week with Gold winners collecting their award on stage.
The Cannes Lions School curriculum is a week-long essential event for anyone wanting to accelerate their career.
An intensive programme designed to catapult young creatives to the next level of their career.
An intensive programme designed for young marketers who want to unlock the power of creativity for themselves and their brands.
The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.