Teams will be judged on the clarity of the brief: the knowledge it displays about the product or service, the client organisation and its aims, and the specific goals of the campaign.
Original, engaging creative work starts with a strong brief. This is a chance to go head-to-head against fellow client marketers and produce the perfect brief, before presenting it to the jury who act as an agency and assess the work.
The Young Lions Marketers Competition Jury, made up of the shortlisting jury from Cannes Lions, will judge the work and crown a Bronze, Silver and Gold winner at a live winner's announcement.
The winners will be celebrated at the Cannes Lions Award show later that week with Gold winners collecting their award on stage. Crafting the perfect brief will be a fast-paced competition full of energy, bold creative ideas and innovative thinking.
The Cannes Lions School curriculum is a week-long essential event for anyone wanting to accelerate their career.
An intensive programme designed to catapult young creatives to the next level of their career.
An intensive programme designed for young marketers who want to unlock the power of creativity for themselves and their brands.
The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.