Successful media strategies will need to demonstrate how they create 'Consumer Engagement' versus 'Simple Persuasion', they'll exploit the value of emerging media and unearth consumer insights that drive effective communication strategies.
The strategic idea must be demonstrated clearly across the selected media channels and the challenge will be creating the most compelling communications strategy.
The Young Lions Media Competition Jury, made up of the shortlisting jury from Cannes Lions, will judge the work and crown a Bronze, Silver and Gold winner at a live winner's announcement.
The winners will be celebrated at the Cannes Lions Award show later that week with Gold winners collecting their award on stage.
The Cannes Lions School curriculum is a week-long essential event for anyone wanting to accelerate their career.
An intensive programme designed to catapult young creatives to the next level of their career.
An intensive programme designed for young marketers who want to unlock the power of creativity for themselves and their brands.
The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.