Teams will have just 24 hours to shape a PR strategy from a client brief, which will be either a charity or non-profit organisation. They will need to demonstrate the elements of their creative process, showing how their idea would connect with the organisation's brand values, how it engages with the public and builds relations with relevant stakeholders.
They'll also create supporting materials applicable in relevant media channels and submit a written proposal before presenting to the jury.
The Young Lions PR Competition Jury, made up of the shortlisting jury from Cannes Lions, will judge the work and crown a Bronze, Silver and Gold winner at a live winner's announcement.
The winners will be celebrated at the Cannes Lions Award show later that week with Gold winners collecting their award on stage. It's a fast-paced competition full of energy, bold creative ideas and innovative thinking.
The Cannes Lions School curriculum is a week-long essential event for anyone wanting to accelerate their career.
An intensive programme designed to catapult young creatives to the next level of their career.
An intensive programme designed for young marketers who want to unlock the power of creativity for themselves and their brands.
The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.