Creative Intelligence

A review of key cultural moments and industry work, with a focus on intersectionality, the importance of ingrained inclusion and hiring diverse talent, as well as feminism and #TimesUp.

The shift from consumer experience to human experience: co-creation and consumers as collaborators, how to create messaging that reflects lived lives and sound as the new screen.

Why creativity has never been more important: a look at the brand-agency relationship, staying relevant and attracting the right talent and how tech and creativity can work together.

How to restore consumer trust, why honesty and transparency are smart investments, how to use artificial intelligence and what it means to respect people's privacy.

A look at multi-sensory storytelling, the power of social conscience and the importance of truth in storytelling, and why experience always wins.

A look at the role of brands in culture and brand purpose, the value of listening and empathy and how brands are fuelling industry-wide disruption.

We investigate what it takes to win when it comes to experience. Featuring interviews from brand leaders at Samsung, Burger King and J&J and commentary from creatives at R/GA, TBWA\Media Arts and Accenture Interactive.

We investigate why brands are bringing creativity in-house and how agencies are responding. Featuring interviews from brand leaders Anheuser-Busch, Verizon, Oatly and Specsavers and commentary from creatives at TBWA, Publicis Emil and Wunderman.