Winning Work: Applied Creativity and Inspiration

Understand the insight, strategy and results behind the work that wins at Cannes Lions.

President's Playlist: Industry Craft Lions

Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global and Jury President for 2021 shares ten favourite pieces of work from over the years.

President's Playlist: Direct Lions

Reed Collins, Chief Creative Officer, Ogilvy, Asia and 2021 Jury President shares his favourite work in Direct from over the years. Here, Reed offers up insights into targeted and response-driven creativity.

President's Playlist: Design Lions

Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, USA and 2021 Design Lions Jury President, takes a look at examples of exceptional visual craftsmanship in which design has been used to define a brand or communicate a message.

President's Playlist: Creative Strategy Lions

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global and Jury President of the Creative Strategy Lions for 2021 shares ten favourite Lion-winning pieces of work from over the years.

President's Playlist: Mobile Lions

Andrew Keller, VP, Global Creative Director, Facebook, Global and Jury President of the Mobile Lions for 2021 shares ten favourite Lion-winning pieces of work from over the years. Here, Andrew considers device-driven creativity: work where a hand-held or wearable device is integral to the idea and enables key aspects of the execution.

President's Playlist: Innovation Lions

Claudia Cristovao, Head of Google Brand Studio, APAC, Google and Jury President of the Innovation Lions for 2021 shares ten favourite Lion-winning pieces of work from over the years, considering ground-breaking innovation, technology and problem solving.

President's Playlist: Print & Publishing Lions

Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide & Chief Creative Officer Publicis Communications North America and Jury President of the Print & Publishing Lions for 2021 shares her ten favourite Lion-winning pieces of work from over the years.

President's Playlist: Pharma Lions 

Anne de Schweinitz, Global Managing Director, Healthcare at FleishmanHillard and President of the Pharma Lions for 2021 shares her favourite Lion-winning pieces from over the years.

President's Playlist: Media-related Lions

Philippa Brown, CEO at PHD Worldwide and Jury President for the Media Lions for 2021 shares her top ten favourite media-related work from over the years. Within the pieces of work that have really stood out, Philippa explains why they stood out and the individual successes.

President's Playlist: Film Craft Lions

Kerstin Emhoff, Co-founder & President, PRETTYBIRD and Jury President for 2021, shares ten pieces of great film craft from the past decade - including Channel 4's We're The Superhumans and Chipotle's The Scarecrow.

Marketing to Furry Friends

As lockdown continues across the world, people are spending more time with their four-legged pals and animal adoptions have soared. Naturally, we’ve seen a rise in demand for pet care items. Find out how to engage pet-lovers and better understand our furry friends in a collection featuring The Animals’ Own Emergency Number and Pet-Commerce.

Content with Context

How can we cut through in a cluttered environment where people are simply overwhelmed by branded content? Learn how ‘context-first thinking’ can help you to surprise audiences and overcome barriers. Enjoy creative insights from The World’s First All-LEGO Ad Break and The Tampon Book in a collection curated by our expert editors.

President's Playlist: PR Lions

Gail Heimann, President & CEO, Weber Shandwick and Jury President for 2021, shares ten favourite pieces of great PR work from the past decade – including ThisAbles from IKEA, Trash Isles from Lad Bible and #LikeaGirl from Always.

AR: Access, Empathy and Escapism

Once seen as ‘tech for tech’s sake’, Augmented Reality has since matured as a bona fide way to enhance experiences. Understand how to execute AR, thoughtfully, in a collection of work including Carlings’ AdDress the Future and Glaxo Smith-Kline’s The Migraine Experience.

President's Playlist: eCommerce Lions

Tiffany Rolfe, EVP & Chief Creative Officer for R/GA and Creative eCommerce Lions President for 2021, shares her ten favourite pieces of work from the eCommerce space – including Air Max Graffiti Stores, Xbox Design Lab Originals and DO Black – the carbon limit credit card.

Innovative Sampling

How can brands apply creativity to bring people onboard with new products? Learn how to transform the old ‘try before you buy’ promotional tactics for today’s consumer. Enjoy a playful collection featuring Burger King's The Whopper Detour and Unilever's the Marmite Gene Project.

President's Playlist: Sports Lions

Ben Hartman, International Chief Client Officer for Octagon and 2021 Jury President for the Entertainment Lions for Sport shares his ten favourite pieces of sport-related work – with insights into work that uses creativity to tap into fan culture and leverage the power of sports to connect people with brands.

Invest in a Brand Character

Ten years ago, grooming brand Old Spice and its agency partner Wieden+Kennedy Portland brought us The Man Your Man Could Smell Like – an entertaining (and envy-inducing…) character who brought the brand to life. Find out how character-driven storytelling can make your brand distinctive in a collection of work including Burger King and DAVID’s Whopper Sign and Aldi and McCann Manchester’s Kevin the Carrot.

President's Playlist: Entertainment Lions

Jae Goodman, CEO of Observatory and 2021 Entertainment Jury President, shares his top ten favourite pieces of work from the Entertainment Lions over the years, with insight on why these pieces are powerful, original examples of creativity that turns content into culture.

Action on climate change

On 22 April 2020, Earth Day celebrates its 50th anniversary. While the conversation has taken something of a backseat, we can't lose sight of the climate emergency when dealing with the covid-19 pandemic. Find important insights in a collection of work that changed legislation, encouraged people to change their behaviour and offered up meaningful examples of how brands can play a vital role in climate action.

Rallying Community

During the period of self-isolation (something of a challenge to the very idea of ‘community’), we’ve seen uplifting examples of brands like LEGO and Uber Eats working to create a sense of shared spirit. Learn from recent winning work that rallied to connect to rich and diverse communities all over the world in our curated collection, featuring Nike’s Nothing Beats a Londoner and To the Last Tree Standing for Greenpeace.

Tackling Gender Violence

It’s a terrible (and often overlooked) fact that rates of domestic abuse are seeing a sharp rise while the world is under lockdown. A collection of timely examples looks back at recent work that tackled the sensitive, and often taboo, global epidemic from all angles.

Hand Hygiene

We can't avoid messaging about hand sanitisation at the moment. A bid to change mass behaviour at a challenging time. We've curated a selection of Lion-winning work from around the world that shows the power of creativity in driving human behavioural change.