trends and highlights
That inspire conversations
We'll explore how brands are evolving to the meet consumers in a world of disruption. We will look at themes including brand purpose and activism, the shifting role of brands in culture and new entrants and makeovers that are defining brand models. Throughout our reporting, we will focus on how brand marketers can drive the business growth agenda and what true creativity can deliver in terms of effectiveness and impact.
Our brains are hardwired to respond to storytelling, an ageless technique tied to connection, retention and loyalty. We examine transformational ideas in storytelling, including new technologies, platforms and experiences that are helping brands drive human emotion.
Hacks. Fake news. Information security. Wall Street corruption. Millennials are wisely wary. This topic covers the ways that brands are charting new rules of the road, not just with responsible business practices like compliance and regulation, but also with transparency, truth-telling and empathy.
Is the AOR dead? We look at the new ecosystem in which agencies are competing, from consultants to holding companies to platform players to in-house studios. We focus on what this landscape means for creativity now and how to ensure you're primed to compete in the future.
Your brand is your consumer experience. We explore ways brands are upping the stakes on experience by seamlessly connecting online and offline, innovating with personalization, AI and IoT, and unifying data in a seamless, omnichannel ecosystem. This topic intersects naturally with storytelling and ethics as integral components of consumer experience.
We bring to life thought leadership on LGBTQI, gender, age, ability and race inclusion, and report on how to create honest, diverse output. We also discuss how the industry deals with its own institutional sexism, racism and ageism, and how to respond post #MeToo.