The Digital Doggy bag

trends and highlights
That inspire conversations

Get ready for one of the best weeks of your career

It’s a time to celebrate pioneering creativity, thought leadership and content—and meet the people making it happen. So you don’t miss a moment, we’re doing your homework for you, partnering with Accenture Interactive to create a Digital Doggy Bag stuffed full of trends and video highlights ready to inspire conversations back home.

Week In Review Report

Stay on the lookout for a Week In Review report – a richly designed digital recap to be published on Saturday 22 June.

Download from 22 june

Enjoy six more post-festival reports

The Week In Review will be followed by a series of six downloadable trends decks that will become available on Tuesday 25 June.

That post-Cannes lunch with your team is going to be as easy as a day at the beach.

Brand Impact Report

We'll explore how brands are evolving to the meet consumers in a world of disruption. We will look at themes including brand purpose and activism, the shifting role of brands in culture and new entrants and makeovers that are defining brand models. Throughout our reporting, we will focus on how brand marketers can drive the business growth agenda and what true creativity can deliver in terms of effectiveness and impact.

Transformational Storytelling Report

Our brains are hardwired to respond to storytelling, an ageless technique tied to connection, retention and loyalty. We examine transformational ideas in storytelling, including new technologies, platforms and experiences that are helping brands drive human emotion.

Trust and Ethics Report

Hacks. Fake news. Information security. Wall Street corruption. Millennials are wisely wary. This topic covers the ways that brands are charting new rules of the road, not just with responsible business practices like compliance and regulation, but also with transparency, truth-telling and empathy.

Future-Proofing the Business Report

Is the AOR dead? We look at the new ecosystem in which agencies are competing, from consultants to holding companies to platform players to in-house studios. We focus on what this landscape means for creativity now and how to ensure you're primed to compete in the future.

Consumer Experience Report

Your brand is your consumer experience. We explore ways brands are upping the stakes on experience by seamlessly connecting online and offline, innovating with personalization, AI and IoT, and unifying data in a seamless, omnichannel ecosystem. This topic intersects naturally with storytelling and ethics as integral components of consumer experience.

Diversity, Equality and Inclusion Report

We bring to life thought leadership on LGBTQI, gender, age, ability and race inclusion, and report on how to create honest, diverse output. We also discuss how the industry deals with its own institutional sexism, racism and ageism, and how to respond post #MeToo.

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