The Digital Doggy bag

tHE DEFINITIVE RESOURCE FOR
TAKEAWAYS FROM CANNES LIONS 2019

Get the insight that really matters

From Cannes Lions and Accenture Interactive, the Digital Doggy Bag brings together the most important highlights and biggest takeaways from the week of the Festival in our most easy-to-use digital format yet.

Six deep-dive reports in made-to-edit format

Definitive reports covering the six biggest talking points from Cannes Lions 2019, available to download and customise.

Find in-depth analysis of this year's award-winning work and ideas from the conversations that happened on stage, framed by wider industry intelligence and powerful takeaways to put to work in your business. Share trends and takeaways with your team, pull relevant content directly from the reports and build your own insight-led presentations.

Brand Impact Report

We'll explore how brands are evolving to meet consumers in a world of disruption. We will look at themes including brand purpose and activism, the shifting role of brands in culture and new entrants and makeovers that are defining brand models. Throughout our reporting, we will focus on how brand marketers can drive the business growth agenda and what true creativity can deliver in terms of effectiveness and impact.

Transformational Storytelling Report

Our brains are hardwired to respond to storytelling, an ageless technique tied to connection, retention and loyalty. We examine transformational ideas in storytelling, including new technologies, platforms and experiences that are helping brands drive human emotion.

Trust and Ethics Report

Hacks. Fake news. Information security. Wall Street corruption. Millennials are wisely wary. This topic covers the ways that brands are charting new rules of the road, not just with responsible business practices like compliance and regulation, but also with transparency, truth-telling and empathy.

Future-Proofing the Business Report

Is the AOR dead? We look at the new ecosystem in which agencies are competing, from consultants to holding companies to platform players to in-house studios. We focus on what this landscape means for creativity now and how to ensure you're primed to compete in the future.

Consumer Experience Report

Your brand is your consumer experience. We explore ways brands are upping the stakes on experience by seamlessly connecting online and offline, innovating with personalization, AI and IoT, and unifying data in a seamless, omnichannel ecosystem. This topic intersects naturally with storytelling and ethics as integral components of consumer experience.

Diversity, Inclusivity and Accessibility Report

We bring to life thought leadership on LGBTQI, gender, age, ability and race inclusion, and report on how to create honest, diverse output. We also discuss how the industry deals with its own institutional sexism, racism and ageism, and how to respond post #MeToo.

Wrap-Up Report

The official recap of the talks, trends, takeaways and winners from Cannes Lions 2019. See the Cannes Lions Wrap-Up here or download the editable format in English or Mandarin below.



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