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Exchange Series

In partnership with Viral Nation

Watch on YouTube

Welcome to the Exchange Series – your direct line to the creator economy and the voices pushing it forward.

The Exchange Series is creator thought leadership at its best, bringing together leaders from every corner of the industry and exploring the magic that can happen at the intersection. In this new forum, watch creators, brands, agencies and platforms explore the future of the creator economy – and what it means for the branded communication industry.

Viral Nation is a proud partner of the Exchange Series. As a leader in social-first and creator marketing, Viral Nation looks forward to continuing the dynamic discussions and implementing the thought-provoking ideas that emerged onstage that are influencing the future of our industry.

Episode 1 | The Creator's Guide to Brand Deals and Making Money

Top creators speak out about the highs and lows of turning virality into a sustainable business - and what they wish they had known in their early years.

Featuring
Jasmine Enberg, Principal Analyst, EMARKETER
McKenzi Brooke, Creator and Actress
Avani Gregg, Creator
Madi Monroe, Creator and Actress
John B. Allen, Creator & Podcaster
Kahlil Greene, GenZ Historian

Watch on YouTube

Episode 2 | Money Talks: How to Get Paid as a Creator

It’s the newest part of the ever-evolving marketing mix – so in this episode, learn how we can ensure different creator economy players come together to pave the way for a fair marketplace.

Featuring
Jamie Gutfreund, Creator Economy Strategist, Creator Vision
Ashley Cole Seidman, Global Head of Content, VISA
Joe Gagliese, Co-CEO, Viral Nation
Rahul Titus, Global Head of Influence, Ogilvy
Caspar Lee, Chief Vision Officer at Influencer, Creator & Partner at Creator Ventures
Marisa Hammonds, Global Head of Creator Marketing and Community, TikTok

Watch from 11 September

Episode 3 | What Happens When You Collab with a Brand?

Discover what happens behind the scenes of the entire creative process, from ideation to execution and timelines. Learn how marketers sell creator campaigns to internal stakeholders, and the strategic internal considerations involved. Understand the business language of brands and how to maximize earnings from them.

Featuring
Jamie Gutfreund, Creator Economy Strategist, Creator Vision
Becky Owen, Chief Marketing and Innovations Officer, Billion Dollar Boy
Julie Bogaert, Head of Talent Partnerships EMEA, Snap Inc
Victoire Binet, Global Head of Digital Marketing and Brand Engagement Director, Pepsi Lipton
Alanna Doherty, Creator @alannanicolex
Nikki Lilly, Creator and Presenter, Snapchat

Watch from 25 September

Episode 5 | Shoot for Success: Tips for Adopting the Creator Mindset

The rise of the creator economy and democratisation of content creation presents major implications for creative expression. In this episode we unpack how anyone can now be a creator, and why adopting that mindset drives innovation.

Featuring
Drew Baldwin, Founder, Tubefilter
Victoria Bachan, President, Whalar Talent
Alexia Del Valle, Creator

Watch from 23 October

About Viral Nation

For 10 years, Viral Nation has transformed brands from traditional media-led strategies towards social-first marketing, at scale. We help brands conquer social with the world’s largest roster of content creators, crafting award-winning campaigns with our end-to-end marketing services.

Powering everything is Viral Nation_Secure™ and CreatorOS™, which simplify complex workflows and protect brand reputation. Named as one of the fastest-growing companies in North America by Deloitte, Viral Nation fuels growth for the world’s most recognizable brands.