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Brand Marketer Pass

This is your moment to become a better, more effective marketer. The Brand Marketer Pass is a daily learning pass, tailored to help you make the most of your time at Cannes Lions.

You’ll get all the advantages of the Gold Pass, along with possibilities for collaboration and private sessions designed specifically for senior marketers. This pass gives you the tools and knowledge to reach the top of your game – with a customised Festival learning programme, more access to speakers, and the chance to connect with a community of expert marketers.

What you can expect:

Working together with like-minded marketers
Attend networking events and private workshops to grow your network of creative brand marketers.

Advice and ideas from professionals in the field
Take advantage of an exclusive content schedule for Brand Marketer Pass holders. You'll leave these workshops with the knowledge and skills you need to become a better marketer, as well as the means to lay the groundwork for creative greatness.

Buy a pass

Content programme: what’s included?

At a glance view below, more details on each session can be found further down the page.

Day Programme Location
Monday Welcome Drinks & Networking sponsored by Marriott International Brand Village
Tuesday Exclusive Talk: Establishing the Critical Foundations for Creative Effectiveness| LIONS Advisory

Building systems for creative excellence | LIONS Marketers
Palais des Festivals

Microsoft Beach
Wednesday
AM
Exclusive Talk: ‘Be Afraid But Do It: A Masterclass in Creativity with Fernando Machado’ | Fernando Machado Palais des Festivals
Wednesday
PM
Exclusive Talk: Building a Culture of Creative Effectiveness with McDonald's Michelle Graham-Clare Palais des Festivals
Thursday Exclusive Q&A with a Lions Jury President Palais des Festivals

Welcome Drinks & Networking sponsored by Marriott International

Exclusive to the Brand Marketer Pass and Cannes Curated clients
Monday 17 June 2024 (early evening)
Location: Brand Village

Join us for drinks and canapes at the Brand Village. This private space with a serene beach view is the perfect spot to connect and network with fellow marketers at the Festival as you look forward to a week packed with insights and learnings.

Establishing the Critical Foundations for Creative Effectiveness with Spencer Fox

Exclusive to the Brand Marketer Pass
Tuesday 18 June 2024
Location: Palais des Festivals, Cannes
(90 minutes)

In this session, Spencer Fox, SVP of LIONS Advisory, will walk through the critical steps brands must take on their journey of creative transformation – embedding a change mindset and fostering new ways of working. This is a tried and tested methodology that LIONS Advisory has implemented with a variety of global brands. You will walk away with a full understanding of the key capabilities, structures and processes that serve to embed creative effectiveness.

Building systems for creative excellence

Location: Microsoft Beach House, Ondine Plage, 64 Boulevard de la Croisette
Tuesday 18 June 2024
(60 minutes)

Creativity is a vital component of business success, but it requires some structure to reach its full potential. In this session, LIONS Marketers will sit down with marketing leaders from brands including Microsoft and DoorDash to gain insight into the structures that have successfully elevated their creative solutions.

Takeaways:

  • Techniques to enhance creative thinking across the business.
  • How to align the business on creative ambition.
  • Methods for strengthening the client-agency relationship.
  • Capability building and training that yields the best results.
  • How to use AI to enhance productivity.

You can simply show up on the day to access the session. However, if you'd like to pre-register for the beach house to receive your own beach house credentials and enjoy access throughout the week, you can do so here.

Be Afraid But Do It: A Masterclass in Creativity with Fernando Machado

Exclusive to the Brand Marketer Pass
Wednesday 19 June 2024
Location: Palais des Festivals, Cannes
(120 minutes)

Fernando Machado, Operating Partner, Garnett Station Partners, Senior Marketing Advisor, NotCo and Board Member, Braze, is a visionary global marketer known for pushing the creative boundaries to drive business and brand growth. In this masterclass, Fernando will give insights from his experience working on brands such as Dove, Burger King, Call of Duty and NotCo to help support your quest for creativity that drives results.

With more than 200 Lions under his belt,including two Titanium Grand Prix, he’ll share his recipe for creating truly groundbreaking work – from how to create strong briefs to how to bring your entire organisation along for the ride. This is a unique opportunity to learn from, interact with, and be inspired by one of the industry’s most admired CMOs.

Building a Culture of Creative Effectiveness with McDonald's Michelle Graham-Clare

Exclusive to the Brand Marketer Pass
Wednesday 19 June
Location: Palais des Festivals, Cannes
(60 minutes)


Join us for an exclusive live conversation with Michelle Graham-Clare, Lion-winning Senior VP and CMO of McDonald's UK & Ireland. Discover the secrets behind the brand’s creative effectiveness playbook and learn how to leverage culture and fan connections to fuel return on investment. Michelle will reveal how McDonald's harnesses its size and scale to nurture culturally relevant creativity and build brand fandom. Attendees will walk away with a deeper understanding of how great creative can drive measurable growth.

An exclusive Q&A with a Lions Jury President

Exclusive to the Brand Marketer Pass
Thursday 20 June
Location: Palais des Festivals, Cannes
(60 minutes)

Ever wonder how the Jurors decide which entries should win? Or what goes on in the Cannes Lions Jury rooms? Join us for a behind-the-scenes look at one of the Lions during this exclusive session for Brand Marketer Pass holders. We'll study the tools, techniques and strategies that underpin creative work that spurs growth – and how you can apply those lessons to your own work

More details to follow.