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Brand Marketer Pass

This is your moment to become a better, more effective marketer. The Brand Marketer Pass is a daily learning pass, tailored to help you make the most of your time at Cannes Lions.

You’ll get all the advantages of the Gold Pass, along with possibilities for collaboration and private sessions designed specifically for senior marketers. This pass gives you the tools and knowledge to reach the top of your game – with a customised Festival learning programme, more access to speakers, and the chance to connect with a community of expert marketers.

What you can expect:

Working together with like-minded marketers
Attend networking events and private workshops to grow your network of creative brand marketers.

Advice and ideas from professionals in the field
Take advantage of an exclusive content schedule for Brand Marketer Pass holders. You'll leave these workshops with the knowledge and skills you need to become a better marketer, as well as the means to lay the groundwork for creative greatness.

Content programme: what’s included?

At a glance view below, more details on each session can be found further down the page.

Day Programme Location
Monday Welcome Drinks & Networking sponsored by Marriott International Brand Village
Tuesday Exclusive Talk: Establishing the Critical Foundations for Creative Effectiveness| LIONS Advisory

Building systems for creative excellence | LIONS Marketers
Palais des Festivals

Microsoft Beach
Wednesday
AM
Exclusive Talk: ‘Be Afraid But Do It: A Masterclass in Creativity with Fernando Machado’ | Fernando Machado Palais des Festivals
Wednesday
PM
Exclusive Talk: Building a Culture of Creative Effectiveness with McDonald's Michelle Graham-Clare Palais des Festivals
Thursday Exclusive Q&A with a Lions Jury President Palais des Festivals