Brand Marketer Pass
This is your moment to become a better, more effective marketer. The Brand Marketer Pass is a daily learning pass, tailored to help you make the most of your time at Cannes Lions.
You’ll get all the advantages of the Gold Pass, along with possibilities for collaboration and private sessions designed specifically for senior marketers. This pass gives you the tools and knowledge to reach the top of your game – with a customised Festival learning programme, more access to speakers, and the chance to connect with a community of expert marketers.
What you can expect:
Working together with like-minded marketers
Attend networking events and private workshops to grow your network of creative brand marketers.
Advice and ideas from professionals in the field
Take advantage of an exclusive content schedule for Brand Marketer Pass holders. You'll leave these workshops with the knowledge and skills you need to become a better marketer, as well as the means to lay the groundwork for creative greatness.
Content programme: what’s included?
At a glance view below, more details on each session can be found further down the page.
| Day | Programme | Location |
|---|---|---|
| Monday | Welcome Drinks & Networking with Senior Marketers | Brand Village |
| Tuesday | Exclusive Talk | Establishing the Critical Foundations for Creative Effectiveness LIONS Marketers Forum & Drinks | LIONS Advisory |
Palais des Festivals Microsoft Beach |
| Wednesday | AM Exclusive ‘Be Afraid But Do It: A Masterclass in Creativity with Fernando Machado’ | Fernando Machado PM Exclusive Talk | Live discussion with a Lion-winning CMO |
Palais des Festivals Palais des Festivals |
| Thursday | Exclusive Q&A with a Lions Jury President | Palais des Festivals |
Welcome Drinks & Networking
Exclusive to the Brand Marketer Pass and Cannes Curated clients
Monday 17 June 2024 (early evening)
Location: Brand Village
Join us for drinks and canapes at the Brand Village. This private space with a serene beach view is the perfect spot to connect and network with fellow marketers at the Festival as you look forward to a week packed with insights and learnings.
Establishing the Critical Foundations for Creative Effectiveness with Spencer Fox
Exclusive to the Brand Marketer Pass
Tuesday 18 June 2024
Location: Palais des Festivals, Cannes
(90 minutes)
In this session, Spencer Fox, SVP of LIONS Advisory, will walk through the critical steps brands must take on their journey of creative transformation – embedding a change mindset and fostering new ways of working. This is a tried and tested methodology that LIONS Advisory has implemented with a variety of global brands. You will walk away with a full understanding of the key capabilities, structures and processes that serve to embed creative effectiveness.
LIONS Marketers Forum & Drinks
Location: Microsoft Beach House, Ondine Plage, 64 Boulevard de la Croisette
Tuesday 18 June 2024
(60 minutes)
LIONS Marketers unites experienced marketers over a collective drive to shape the future. In this live Festival event, we’ll meet at Microsoft Beach. Stay tuned for the themes and speakers who’ll join us – and get ready for fresh perspectives and expert opinions by the beach.
More details to follow.
Be Afraid But Do It: A Masterclass in Creativity with Fernando Machado
Exclusive to the Brand Marketer Pass
Wednesday 19 June 2024
Location: Palais des Festivals, Cannes
(120 minutes)
Fernando Machado, Operating Partner, Garnett Station Partners, Senior Marketing Advisor, NotCo and Board Member, Braze, is a visionary global marketer known for pushing the creative boundaries to drive business and brand growth. In this masterclass, Fernando will give insights from his experience working on brands such as Dove, Burger King, Call of Duty and NotCo to help support your quest for creativity that drives results.
With more than 200 Lions under his belt,including two Titanium Grand Prix, he’ll share his recipe for creating truly groundbreaking work – from how to create strong briefs to how to bring your entire organisation along for the ride. This is a unique opportunity to learn from, interact with, and be inspired by one of the industry’s most admired CMOs.
Live Discussion with a Lion-winning CMO
Exclusive to the Brand Marketer Pass
Wednesday 19 June
Location: Palais des Festivals, Cannes
(60 minutes)
More details to follow.
An exclusive Q&A with a Lions Jury President
Exclusive to the Brand Marketer Pass
Thursday 20 June
Location: Palais des Festivals, Cannes
(60 minutes)
Ever wonder how the Jurors decide which entries should win? Or what goes on in the Cannes Lions Jury rooms? Join us for a behind-the-scenes look at one of the Lions during this exclusive session for Brand Marketer Pass holders. We'll study the tools, techniques and strategies that underpin creative work that spurs growth – and how you can apply those lessons to your own work
More details to follow.