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Creative Brand Marketer Pass

Get the most out of the Festival. All the benefits of the Complete Gold Pass, plus key learnings, insights and exclusive access – tailored specifically to marketers.

Creative Brand Marketer €6,495 + TVA    Add to basket

More than 13,000 delegates from over 100 countries, 280 brands and 600 agencies descend on Cannes Lions every year.

The Creative Brand Marketer Pass was created to help marketers manage their time, meet the right people and be in the right rooms – helping you build a better network, and ensuring you get the very best from your pass.

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Exclusive sessions with industry leaders.

'Not Marketing' Masterclass

with Fernando Machado

A session delivered by a serial Lion winner. A reframing of the way you do marketing today. An exclusive feature of the Creative Brand Marketer Pass.

“Not Marketing” is a masterclass in atypical marketing. Using his extensive experience at brands such as Dove, Burger King, and Activision Blizzard, Fernando provides advice on making out-of-the-box, original, groundbreaking work happen. From selecting an agency and finding an insight, to briefing and evaluating work – this is a chance to hear the lessons from, and pose questions to, one of the best in the business.

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Connecting Creativity to Commercial Growth

with Gurdeep Puri, Founding Partner of The Effectiveness Partnership

Creativity is a powerful enabler of business growth. But so often, marketers struggle to demonstrate the impact of downstream success with upstream commercial results.

In this bespoke session for Creative Brand Marketer Pass holders, Gurdeep Puri will provide new insights on how to evaluate creativity's influence on growth. A workshop that promises to energise your thinking, and demonstrate how to embed a culture of creative effectiveness in your business.

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VIP access to LIONS Marketers.

Join the LIONS Marketers community, which meets every quarter digitally, but in-person every June at the Festival. Ensure you’re on the front row for this year’s in-person meeting with VIP seating.

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Tailored Festival itinerary.

Receive a custom itinerary built for brand marketers, featuring the very best the Festival has to offer you.

"The experience at Cannes gave me significant visibility & credibility with senior management. But most importantly, it challenged my creative standards in everything I do."

Rita Sitges

Senior Brand Manager, Max Factor

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Exclusive networking.

Expand your network with like-minded creative brand marketers at a dedicated event. Fast-track your inspiration, upskill, and gain a wider perspective.

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Private tour of Lion-winning work.

Have an ECD walk you through the winning work from this year’s Awards. Explore the best in creativity, with the opportunity to ask questions around what it takes to deliver the most celebrated creative work in the world.

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Creative Impact.

Co-curated with WARC, the authority in marketing effectiveness, this stream of stage content is all about uncovering the role creativity will play in building sustainable business growth in 2023. We’ll talk specifically on navigating the extreme pressures your marketing budgets face.

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Post-Festival digital debrief.

Keeping track of everything you learn at the Festival is difficult – so we’ll do it for you. In a session with our senior team, break down the most impactful creative trends, techniques and strategies identified at Cannes Lions. We’ll look at best-in-class, Lion-winning work and share expert advice on how to prepare for the trends shaping the future of creativity.

Plus all the benefits of the Complete Gold Festival Pass

Access to…

  • Everything included with the Complete Gold Festival Pass
  • Our exclusive marketer networking event
  • A private tour of Lion-winning work
  • A tailored Festival itinerary
  • VIP seating at the invite-only LIONS Marketers meeting
  • A post-Festival digital insight debrief
  • The ClubHouse inside the festival venue
  • Priority access to the Closing Party | Friday 23 June
  • Priority access to the Lumiere and Debussy talks and Awards shows

Benefit from…

  • Complimentary food and drink at the ClubHouse
  • Fast-track badge collection

More to enjoy…

  • Entry to Sponsored Cabanas and Connections Lounge
  • Access to selected events at the Festival Fringe
  • Daily happy hour networking drinks
  • The Official Festival App
  • Access to The Work for the duration of the Festival
  • Complimentary Wi-Fi across the city
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Who’s it for?

Brand Marketers – of all levels – ready to unlock the power of creativity and drive business progress.