The Creator Pass
A new Cannes Lions initiative designed for the creator economy, in partnership with Viral Nation
With insider learnings, the chance to network with global brands and Festival access, the Creator Pass is the place for content creators at Cannes Lions.
Every year, thousands of award-winning creative leaders gather in Cannes to celebrate and spotlight the world’s best ideas. This year, we welcome creators to share their vision and contributions to the global advertising industry.
As this sector continues to grow, we’ve put together a creator-focused learning experience within the Festival that will showcase the power of creator-led marketing to the biggest brands in the world and help accelerate your own skills, brand and network.
Introducing the Creator Pass, a four-day Festival pass crafted specifically for creators. In partnership with social-first marketing and talent agency Viral Nation, we’ve tailored an experience to accelerate your journey as a business leader, connect 1:1 with decision-makers at global brands, forge partnerships and showcase your work alongside the industry’s best.
This is your moment. Get the inside track on how to grow your brand and build your business.
What’s included with the Creator Pass?
Running from Tuesday 18 to Friday 21 June, The Creator Pass combines four days of access to the world’s best creativity with unrivalled networking opportunities.
Have a look at what you can expect to see:
Exclusive to the Creator Pass, the Exchange Roundtable gives you insider access to agencies, brands and platforms. Watch live as leaders from big players such as Ogilvy, VISA and TikTok come together to talk about how brands and creators can join forces. This is your front row seat to understanding where the industry is going – and how you can grow with it.
On the roundtable: Ashley Cole Seidman, VP, Global Marketing Capabilities, VISA Jamie Gutfreund, Creator Economy Strategist, Creator Vision Joe Gagliese, Co-CEO, Viral Nation Rahul Titus, Global Head of Influence, Ogilvy Kim Farrell, Global head of creator community, TikTok
Hear from some of the biggest creators out there, and get insider learnings on a range of topics.
How Brands Can Bring Mindfulness Back to Marketing with Jay Shetty
Navigating a New Era of Social Storytelling in the Age of Backlash with Munya Chawawa, Comedian, GK Barry, Creator and Joe Sugg, Founder, Final Straw Productions
Creator Changemakers with Yara and Keri Shahidi
Creators on the Terrace: The Age of Absurdism with Ziad Ahmed, Head of Next Gen, United Talent
The Rapid Evolution of Athletes as Brand Builders with Tim Ellis, Chief Marketing Officer and EVP, National Football League
Creators Count: Building Bridges, Not Barriers, in Content Partnerships with Kahlil Greene, Gen Z Historian, an Emmy-nominated and New York Times-featured content creator
Join exclusive networking events throughout the Festival – hosted by world-leading brands and agencies.
You’ll get the chance to meet the marketing leaders that matter, as well as attend events hosted by leading players in the creator economy such as Viral Nation, LinkTree, Collectively and TikTok.
Meet people from different teams, and gain a deeper understanding on creator-specific topics – from monetisation to building community and understanding algorithms.
Speaking on Creators at the Festival
Get access to four days of Talks from leading creators and global brands, so you can learn how to work best with both. Taking to the stage at Cannes Lions this year:
Madeline Argy
Madeline Argy
Creator and Host
Pretty Lonesome Podcast
Yara Shahidi
Yara Shahidi
Actress and Producer
Robyn Delmonte
Robyn Delmonte
The Internet’s Agent
@girlbosstown
Steven He
Steven He
Actor & Comedy Sketch Creator
GK Barry
GK Barry
Creator
Ziad Ahmed
Ziad Ahmed
Head of Next Gen
United Talent Agents
Kahlil Greene
Kahlil Greene
Gen Z Historian, an Emmy-nominated and New York Times-featured content creator
Munya Chawawa
Munya Chawawa
Comedian
A taste of the brands attending Cannes Lions 2024
Who’s the Creator Pass for?
- Social Media Creators and their teams
- Independent and dedicated creator marketing agencies
- Creator consultants
- Talent and creator management agencies
Applications now closed.
Headline Partner Viral Nation
Viral Nation creates scalable solutions that establish creators as industry leaders on socials. Its commitment to creators and in-depth understanding on how global brands can connect with people through creator-led campaigns will help you grow your own expertise.
As headline partner, Viral Nation look forward to showing the endless opportunities creator-brand collaboration offers during the programme.