LIONS Creators
The business of influence.
Over the last decade, creators have transformed the face of advertising and media formats – while the shape of those traditional mediums and formats has taken on new meanings.
Over the last decade, creators have transformed the face of advertising and media formats – while the shape of those traditional mediums and formats has taken on new meanings.
These parallel shifts mean there’s now more opportunity for creative collaborations to influence culture and commerce than ever before. It’s clear there’s room for scale. But the moment to connect hasn’t always been apparent. Until now.
LIONS Creators is here. Tune in.
21 June - 25 June 2027 | Palais Beach, Cannes
Who’s LIONS Creators for?
Anyone in the business of influence.
All the way from full-time content creators to those working in the creator economy, including social and influencer marketers, independent creator and social marketing agencies, creator talent agents and creator consultants.
What to expect:
An exclusive beach space
Exclusive events and networking
Creator-focused talks and workshops
The 2026 highlights
Monday | 9:00-11:30
Kick-Off Breakfast
Monday | 19:00-23:00
Microsoft Creators Night
Tuesday | 17:00-19:00
A beautifully different happy hour with Dove
Wednesday | 12:30-16:00
The Great Unlearn
Wednesday Night
Awards Watch Party
Thursday
Creators & Marketers Mixer
Every Morning
Workshops
2026 Numbers:
LIONS Creators 2026 Speakers
Creators, on the ground
Our Cannes Lions Ambassadors are hand-selected to represent the Festival within the creator economy. On the ground, they capture real-time content, engage with world-class talks, and connect directly with leading brands and platforms.
Meet our 2026 ambassadors
Terrace O'Connor
Terrace O'Connor
Bia Granja
Bia Granja
Brett Dashevsky
Brett Dashevsky
Carolina Plaza
Carolina Plaza
JT Barnett
JT Barnett
Lia Haberman
Lia Haberman
Max Klymenko
Max Klymenko
Morin Oluwole
Morin Oluwole
Nina Silva
Nina Silva
Robyn Delmonte
Robyn Delmonte
Zack Honarvar
Zack Honarvar
Zoe Unlimited
Zoe Unlimited
Creator wins at Cannes Lions 2026
LEO, SINGAPORE / VASELINE / 2026
Vaseline and The Real Nigerian Prince
Vaseline tackled Nigeria’s flood of counterfeit Body Oil by partnering with Prince Chris Okagbue, a real Nigerian prince whose identity had also been stolen by scammers. It used a WhatsApp-based authenticator that verifies whether a bottle is genuine, resulting in 7 in 10 scanned bottles being found as fake, and 94% positive sentiment across comments on a topic most brands would consider reputationally risky.
1 Gold Lion, Social and Creator 1 Bronze Lion, Social and Creator
DEUTSCH, LOS ANGELES / DR. PEPPER / 2026
The Dr Pepper Jingle
Dr Pepper turned a fan’s viral TikTok jingle into a 15-second spot during the CFP National Championship, letting the fan’s voice lead the brand. It drove 4.1B earned impressions, a +1,176% search spike, and the brand’s biggest sales lift in over a year.
1 Silver Lion, Social and Creator
HAVAS PLAY, PARIS/2026
Firecatchers
'Firecatchers' turned Twitch's 'starting soon' screens into live wildfire surveillance feeds, getting 604 streamers and 150,000+ viewers to act as virtual firefighters while they waited for streams to begin. It helped detect five major fire outbreaks and monitor 1,700 high-risk hectares, all for just €7,800.
1 Silver Lion, Media
The Official LIONS Creators Report 2026
The creator industry is transforming how businesses reach and connect with their customers. Discover what the changes mean for brands, agencies and creators.
Sign up to hear more about LIONS Creators
