The Creator Pass
The first Cannes Lions pass designed for the creator economy, in partnership with Viral Nation.
Creators are a driving force of creativity. And a big part of how the industry is progressing.
Every year, thousands of award-winning creative leaders gather in Cannes to celebrate and spotlight the world’s best ideas. This year, we welcome creators to share their vision and contributions to the global advertising industry.
As this sector continues to grow, we’ve put together a creator-focused learning experience within the Festival that will showcase the power of creator-led marketing to the biggest brands in the world and help accelerate your own skills, brand and network.
Introducing the Creator Pass, a two-day programme crafted specifically for creators. In partnership with social-first marketing and talent agency Viral Nation, we’ve tailored an experience to accelerate your journey as a business leader, connect 1:1 with decision-makers at global brands, forge partnerships and showcase your work alongside the industry’s best.
This is your moment. Get the inside track on how to grow your brand and build your business.
In partnership with
What’s included with the Creator Pass?
- LIONS xChange – gain insider access to decision-makers at global brands to build relationships and exchange ideas.
- Rooftop Creator HQ – exclusive creator and brand networking.
- The Creator Excursion – dive into discussions tailored to address creator-specific needs.
- A full day of creator-centric content – live on the Terrace Stage.
- Full Festival access – from Tuesday to Friday, including Awards Shows, Talks, networking opportunities and access to brand activations along the world-famous Croissette. See it all here.
- Access to the Cannes Lions app – to connect with other Festival delegates.
Who’s the Creator Pass for?
- Social Media Creators and their teams
- Independent and dedicated creator marketing agencies
- Creator consultants
- Talent and creator management agencies
Applications are now open. Spaces are limited.
About Viral Nation
Viral Nation was born in 2014 as an influencer talent agency prior to brands and media understanding what influencer marketing was and could be. Entrenched in every aspect of the influencer and creator economy, it discovered the gaps between brands and social-first culture. In response, Viral Nation quickly scaled to meet the growing need for marketing services and tech solutions in the industry. Today, as livers and breathers of social-first culture, Viral Nation creates scalable, marketing solutions to establish brands and creators as leaders across all social platforms.
As headline partner, Viral Nation looks forward to showing the endless opportunities creator–brand collaboration offers during the programme.