Curate your week at Cannes Lions

Discover our six Content Streams

Five days of the world’s best creative thinking. Six ways to help you make the most of it. Your personalised programme starts here.

We’re building the Festival programme around six foundational content streams – each designed to help you navigate the broad range of topics, skills and trends shaping the future of our industry.

Insights & Trends

Explore the strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

The Insights & Trends content stream at Cannes Lions is co-curated with Contagious.

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Patagonia

Forward, Not Flawless.

How do global brands stay true to their values? Find out how to scale without compromising your brand identity.

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Coach & Forsman | Bodenfors

Inside Coach’s Playbook

Gen Z favourite Coach shows how you earn cultural relevance by participating in culture – not broadcasting it.

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DENTSU INC.

Japan’s Creative Code: Storytelling That Endures

Discover how to prioritise innovative, emotional storytelling from iconic gaming franchise FINAL FANTASY.

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Innovation Unwrapped

Your guide to the pioneers, technologies and transformations already shaping tomorrow.

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OpenAI

Advertising in the Age of AI

Explore how AI is fundamentally reshaping advertising – and what this means for CMOs, agencies and media platforms.

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Space Isn’t the Future – It’s Your Brief

Discover how outer space is transforming idea development, enabling new tools – and offering teams a competitive edge.

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Google

The Future of Creativity with Demis Hassabis

Films. Games. Music. How are Google DeepMind’s partnerships with artists steering AI towards authentic storytelling?

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The Creativity Toolbox

The craft, processes and techniques to help you achieve creative excellence.

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Africa Creative

Brazilian Carnival

A masterclass in execution under pressure. Find out how Brazilian Carnival uses structure to ignite creativity – not stifle it.

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GoodbySilverstein & Partners

Blending AI and Storytelling Into a Broadway Musical

Watch as Rich Silverstein shows what happens when you take modern AI tools and add a bit of history to tell a story.

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iHeartMedia

Unscripted: How Stories Earn Attention across Culture and Media

Authenticity. Brand. Can they co-exist? Discover how to create a consistent narrative voice that audiences return to again and again.

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Talent & Culture

The people and practices behind creative organisations that thrive.

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Cannes Lions

The Cannes LionHeart Seminar | Oprah Winfrey

Global media leader. Producer. Philanthropist. Actress. Author. Oprah Winfrey takes the stage to reveal what made her her one of the most respected and admired figures today.

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Kimberly-Clark

What I Learnt Changing Sides in Advertising

Clients are investing in creativity more than ever. But what makes an idea truly powerful in a boardroom?

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100 Years of Publicis

Celebrating Creativity Made in France

Discover why Paris has quietly become the city where the world’s most ambitious global brands come to reinvent themselves.

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Creative Impact

The ultimate guide to proving the value and effectiveness of creativity.

The Creative Impact content stream at Cannes Lions is co-curated with WARC.

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Cannes Lions

AB InBev: Creative Marketer of the Year

Since 2021, AB InBev has placed creativity at the centre of its growth model. Find out why that bet has paid off.

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From Local to Global: China Inside Out

This session taps into WARC-endorsed 2025 research and insights from brands like Anta, Haier, Miniso, and Li-Ning to uncover how China builds demand locally and exports it globally.

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Five Marketing Truths We Can Actually Agree On

Unlock the models behind true ‘glocalisation’ – from the market that has turned it into a strategic imperative.

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Cannes Lions Deconstructed

Your Festival download. The week's winning work, jury insights and hot topics, distilled.

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Cannes Lions and Contagious

The Festival Lowdown

Start your day with the Contagious IQ team as they break down the biggest wins from the night before, what work took home Lions and, more importantly, why.

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Cannes Lions

Inside the Jury Room

What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner?

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Cannes Lions

The Cannes Lions Wrap-Up Live

History-making stage moments. Exclusive data and insights. Industry-transforming Lion wins. It’s everything we learnt at Cannes Lions 2026 – in 90 jam-packed minutes.

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