Discover our 5 Content Streams
Curate your week at Cannes
5 days of the world's best creative thinking. 5 ways to help you make the most of it.
Once again for 2025, we're building the entire Festival programme around five foundational content streams – each designed to help you navigate the broad range of topics, skills and trends shaping the future of our industry.
Whether you know exactly what you're looking for when you join us in June, want to see who you can learn from when you buy a pass, or if you simply want us to help you sit back and get inspired… your personalised programme starts right here.
Explore the strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Discover Sessions:
View all from Insights & Trends
LIONS
Inside the Jury Room
What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner?
LIONS
Tour of the Work
Step into our exhibition and join an exclusive guided tour led by a Jury member. It's a unique chance to immerse yourself in the discussion and discover what sets exceptional work apart.
The Quollective
When Life Gives You Lemons, Start a Lemon-Flavoured Revolution
This is the story of a cult brand that took a two-footed leap into culture and let it dictate the path forward.
Unilever
SASSY!!
Join Esi Eggleston Bracey, Chief Growth and Marketing Officer, as she shares how Unilever is transforming its marketing ecosystem to democratise desire, for everyone by everyone.
DAVID and Supercell
The Power of the Clash
In this session, learn how Clash of Clans clashed its way into pop culture and changed the way mobile gaming companies market themselves.
TikTok
How Corn Dogs, Cucumbers and Creators Can Change Everything
Join this session to discover how these creators are leading the charge in trend-setting content, what that means for consumer behaviours and how brands can get involved.
Amy Daroukakis
Workshop: Navigating the Trend Galaxy
Your competitors are seeing the same signals as you. You need to find a different today to dazzle tomorrow. Join this session to learn to decode trend signals and time insights perfectly.
Your guide to the pioneers, technologies and transformations already shaping tomorrow.
Discover Sessions:
View all from Innovation Unwrapped
LIONS
Future Gazers
Our hand-selected visionaries will paint a picture of our world 18 months from now. Attendees will get the scoop on what’s a fad, what’s sticking around and what is still to come.
Reckitt
Impact Innovators: Building a Healthier World
Join Reckitt and global sports icon and businesswoman Serena Williams as they discuss how businesses, investors, and change-makers can lead the way through diverse voices.
Accenture Song
Song Simplifies New Realities. Games, Headsets and Automobiles
We are entering a creative Cambrian explosion driven by mixed reality and AI. Nick Law, Accenture Song’s Creative Chairperson, explores the dizzying potential of these new tools.
Monks
Transforming Creativity & Unlocking Brand Agility with ...
... AI-Powered Video. Join S4 Capital Executive Chairman Sir Martin Sorrell with MiniMax's Linda Sheng and General Atlantic's Tanzeen Syed, for an exploration of AI's role in marketing.
This Is Gambiarra!
Led by Bia Lopes Maria and Thiago Costa, this engaging session will challenge the audience to rethink creativity and break away from the obvious through an interactive experience.
The craft, processes and techniques to help you achieve creative excellence.
Discover Sessions:
View all from The Creativity Toolbox
Cannes Lions
Creatives in Action
Three creatives come together on stage to exchange ideas, dissect creative processes and storytelling techniques and debate emerging trends, tools and skill sets.
P&G
Timeless Creativity: Lessons on Building Lasting Brands
In this keynote, you’ll hear the tried-and-true lessons of timeless creativity that are as relevant today as they’ve ever been to guide building brands that last.
VML
Defying Gravity: Reimagining Brand Narratives
Through the reframing of age-old tales, as Wicked did with The Wizard of Oz, discover how challenging established perspectives can unlock extraordinary creative potential.
Burlesque the Musical
Stage Stories That Ignite Engagement: Lessons From Broadway’s ...
... Musical Producers. In this session, Gilad and Rogowsky share how creative (musical) IP captivates diverse audiences worldwide, turning small moments into emotional explosions.
Rebecca Rowntree
Get Sh*t Done Live: Where Humans and AI Collide
What happens when you mix a killer brief, brilliant minds and a touch of AI wizardry? You get Get Sh*t Done Live: an AI-powered creative session where ideas are born in real time.
GOODLES macaroni & cheese
More Is More: A Rationally Exuberant Path to Success
Multiple brand colours? You got it. Multiple characters? Why not. Trade show booths? Nah, thanks – we’ll throw a massive dance party instead.
The people and practices behind creative organisations that thrive.
Discover Sessions:
View all from Talent & Culture
Cannes Lions
Changemakers
The Changemakers series spotlights the inspiring people who champion underrepresented voices and ignite business, cultural or social transformation.
UTA
The New C-level: How Creator Entrepreneurism Is Reshaping...
... Business. Colin Rosenblum & Samir Chaudry, hosts of the YouTube show and video podcast The Colin & Samir Show, sit down with UTA Creators Co-Head & DBA Co-Founder & CEO, Raina Penchansky
Simon & Schuster
The Life Brief: Harnessing Creativity to Live a Fulfilled Life
In this interactive workshop, Bonnie Wan invites you to apply the art and science of brand strategy to any part of your life calling for more clarity.
Zebedee Talent & The MosaiQs
The Inclusion Revolution: Real Voices, Real Change, Real Results
Forget tick-box panels and fluffy pledges – we’re pulling back the curtain on exclusion in media and marketing, with a bold, immersive experience.
MORE GRLS
Workshop: Own Your Worth – The Negotiation Playbook for Women...
... in Creativity. Through inspiring stories and hands-on strategies, this talk helps women turn challenges into opportunities and secure the recognition and compensation they deserve.
Festival Meet-Up
Young Talent Mixer: A Meet-Up with OMD’s Brianna Mills
From marketers and strategists to designers and copywriters, you are all invited to come together and share your tips on how to thrive in the creative industry.
The ultimate guide to proving the value and effectiveness of creativity.
Discover Sessions:
View all from Creative Impact
Cannes Lions
CMOs in the Spotlight
Join this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.
Cannes Lions & WARC
Creative Impact Unpacked
Get inspired by five different perspectives and unpack what really matters when it comes to effectiveness.
Apple
Human After All
This talk goes behind the work that drove Apple to becoming the 2025 recipient of the Cannes Lions Creative Marketer of the Year Award.
Secrets of Effective Strategy from Artists Who Only Live ...
... Creatively. This session provides lessons every strategist, creative and marketing director can use to reignite excitement, intrigue, creativity and commercial power in their own work
Kantar, Heineken
Connected Ideas: New Brand-Building Rules in the Creator Economy
Featuring new learnings from Kantar and Heineken, the session provides a blueprint for creative brand building in the connected age.
Mindscapes
Workshop: Creating Amazing Ideas with a NOT So Amazing Budget
Join to find out how you can translate these patterns into practical thinking paths that direct your mind towards creative ideas with a big buzz – and without a big budget.