2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

Buy a pass
Explore other Programmes for   LIONS Sport ,   LIONS Creators   and   LIONS B2B .
Back

Alex Jaffray

4 NOTES AND NO MORE

Thursday 25 June, 16:45–17:15

Duration: 30 mins
Location: The Forum, Rotonde

Speakers

Alex Jaffray is the Founder of Start-Rec, one of the leading French agencies specialising in sound branding.

He is also a composer, producer and musical contributor on French breakfast TV news show Télématin (France 2), a role he has held for over 25 years, regularly bringing together creativity and sound strategy. Over the course of his career, he has interviewed legendary composers such as Ennio Morricone, Hans Zimmer and Danny Elfman, delivered two TEDx talks, and led masterclasses on how music can strengthen brand impact and transform the way audiences perceive advertising campaigns.

Tags

Content streams
  • The Creativity Toolbox
Type of experience
  • Festival Talks
Accessibility
  • Live Captioning in 60 languages