2026 Programme

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Cannes Lions

CMOs in the Spotlight: Heineken, Intuit, Sephora

Wednesday 24 June, 10:30–11:15

Duration: 45 mins
Location: Rotonde Stage, Rotonde

Description:

What does it take to be a Chief Marketing Officer in 2026?

Join this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.

Editor's Note: The Creative Impact content stream at Cannes Lions is co-curated with WARC.

Questions this session will answer:

  • What are the marketing investment priorities for the top brands in the next 18 months?
  • How do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
  • How is the role of the Chief Marketing Officer changing and what new skills are growing in importance?

Content Stream

Creative Impact

The ultimate guide to proving the value and effectiveness of creativity.

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Speaking

  • Zena Arnold

    Sephora US

    CMO

  • Marta García Alonso

    Heineken Mexico

    VP Marketing

  • Thomas Ranese

    Intuit

    CMO

Tags

Content streams
  • Creative Impact
Type of experience
  • Festival Talks
Accessibility
  • Live Captioning in 60 languages