2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

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Institute of Practitioners in Advertising

Fame or Frequency? The New Battle for Growth

Thursday 25 June, 16:00–16:30

Duration: 30 mins
Location: Rotonde Stage, Rotonde

Speakers

Karen Martin was appointed IPA President in 2025 and is one of the industry’s most progressive and dynamic leaders. As CEO of BBH, she is reshaping the agency and the industry for a diverse new generation.

Karen’s leadership led to BBH being named Creative Circle’s Most Creative Agency and Marketing Week's 2023 Agency of the Year. Karen has also been awarded Campaign's Head of Agency of the Year and puts craft and creativity first, enabling BBH to deliver on the power of difference for clients including Audi, Burger King and Tesco.

In 2023, she led the agency to achieve its strongest revenue growth in eight years, further diversifying across specialisms including health, brand transformation, design and production and entering one of its most commercially and creatively successful periods.

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