Final Cut – Key Takeaways from the Festival

JT Barnett has spent 10+ years at the intersection of creators and brands. First as one of the earliest full-time creators in the wellness space, then as the strategist behind some of the most talked-about creator campaigns of the last five years.

His first consulting client was Poppi. That work won ModernRetail's Best Use of TikTok. He then built Core, a community of 5000+ creators with 100 million+ in combined reach, and has since partnered with Sony, Adobe, TikTok, Notion, Google, and Apple. He doesn’t just understand creator culture, he shapes it from within.