Five Marketing Truths We Can Actually Agree On

Mark Ritson and Byron Sharp are two of the most outspoken thinkers in marketing today. And normally, they’ll be disagreeing loudly with each other.

So what do they actually agree on? For the first time at Cannes Lions, Ritson and Sharp come together to work out some common ground – five issues where the evidence is clear and marketers can act with confidence.

Join this session to discover the modern marketing ‘baseline’, and build your next ideas on the best evidence the industry has to offer.

(And get a bit of arguing into the bargain.)

• What are the core effectiveness principles marketers should be building their strategies around?
• Do marketing's most prominent thought leaders agree on what works - and when do they disagree?
• What role do creativity and advertising play in driving commercial outcomes?