Fuelling Marketing and Business Strategies with Insights

Carole Irgang builds iconic brands by putting consumer truth at the centre of everything.

Across consumer packaged goods giants like P&G, Kraft and PepsiCo, luxury icons like Godiva and tech disruptors like GoDaddy, IBM and LG, she's delivered double-digit revenue growth at nearly every stop. The through-line: Carole gets to the consumer truth first – then builds the strategies, teams and systems that turn insight into market impact.

Her work has earned industry recognition including Ad Age Woman to Watch, the ANA Award for Data & Analytics Excellence, and multiple Effies.

What sets her apart isn’t just the results – it’s how she gets there. Curiosity, relentless energy and a bias for action, combined with the kind of mentorship that makes everyone around her sharper.