Lion of St Mark Seminar | Susan Credle

The celebration of creativity is at the heart of the Festival, and the Lion of St. Mark recognises individuals who have made significant and lasting contributions to our industry.

This year’s Lion of St Mark honours Susan Credle, whose career spans more than four decades and has helped shape some of the most iconic and effective work in modern advertising. From launching the beloved M&M’s characters to guiding enduring platforms like Allstate’s Mayhem and McDonald’s Happy Meal literacy campaigns, Credle’s work has consistently combined creativity with cultural and commercial impact.

Across leadership roles at BBDO, Leo Burnett and FCB, she has driven creative excellence at scale, helping FCB earn Global Network of the Year at Cannes Lions.

Join her for an inspiring interview as she reflects on a career defined by bold ideas, enduring platforms and a belief that the best creativity is never finished, ahead of receiving the Award during the Festival’s opening Awards Show.