2026 Programme

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TMRE in partnership with NewtonX

Synthetic Personas: What's Possible When Your Buyer Is Always Available

Tuesday 23 June, 12:25–12:50

Duration: 25 mins
Location: LIONS Insights & Strategy Summit, Le Majestic Hotel

Speakers

Sascha leads NewtonX as CEO and co-founded the company in 2017 with the vision of leveraging automation and AI to create the world's leading B2B research company. Before co-founding NewtonX, Sascha was a management consultant at both McKinsey & Company and the Boston Consulting Group, and worked at P&G as a financial analyst.

Sascha holds a Master's in Management from MIT and a Master's in Management from HEC Paris.

Originally from Germany, Sascha was a member of the German national track and field team and is still a passionate runner.

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Area of interest
  • LIONS Insights
Type of experience
  • Festival Talks