Adam Ferrier is a consumer psychologist and the Founder of Thinkerbell. Previously, he worked at Saatchi & Saatchi and also co-founded Naked Communications APAC before selling the business. Adam is one of Australia’s most awarded and recognised creative strategists, taking Thinkerbell to Agency of the Year locally and globally across several publications. Thinkerbell practises ‘Measured Magic’. Adam is also a co-host of Black T-Shirts Podcast and has a national prime time TV segment on Australian breakfast show Sunrise. He’s a sought-after speaker and commentator and author of two books on advertising. He’s also the inventor of board game ‘The Analyst’ and creator of MSIX Australia’s largest conference dedicated to marketing sciences. Adam has spoken at the main stage at Cannes previously. He has a lovely wife called Anna and two kids, Asterix and Arturo.