Adams Fan is one of China’s leading creative voices. To date, he is the only creative professional from Mainland China to have spoken at, judged at and won awards at Cannes Lions, earning more than 100 prestigious creative awards in China and internationally.

As CEO of F5 Shanghai, Adams has helped build F5 into one of China’s most internationally minded and technology-driven independent agencies. He is trusted by innovative brands including Pfizer, Lenovo, Saudi Tourism Authority, Midea, and OKX and is known for combining bold creative thinking with emerging technologies to create culturally resonant ideas that drive both brand impact and business growth.

Outside of work, Adams is passionate about sports, writing and cooking.