Adams Fan is a visionary leader in China’s advertising industry. Under his leadership, F5 Shanghai has become the most awarded Chinese independent agency at Cannes Lions over the past seven years. With over 80 trophies from top award shows, Adams is recognised for his groundbreaking contributions to the industry.

A respected expert, Adams has spoken at Cannes Lions 2023 and Adfest 2023 and served as Jury President of the Shanghai International Advertising Awards 2024. Previously, he held leadership roles as Executive Creative Director at DDB Shanghai and Creative Director at Ogilvy Shanghai, establishing himself as a leading creative force.

Known for blending global thinking, technology and storytelling, Adams delivers impactful brand experiences across domestic and international markets. At F5 Shanghai, he leads a diverse team developing bold strategies for clients like Pfizer, Lenovo, the Saudi Tourism Authority, Midea, and OKX, setting new benchmarks for global creativity.