Adetutu Laditan is a visionary marketing strategist and the Founder of Woof Studios, a next-generation creator services company transforming how African creators build, scale and monetise their platforms. Woof Studios operates as a multichannel network and cultural engine, connecting African storytellers to global opportunities while amplifying the richness of African narratives.

Previously, Adetutu was Senior Marketing Manager for YouTube in sub-Saharan Africa, leading creator ecosystem growth across key markets. With over a decade at the intersection of media, culture and technology, she champions bold ideas that advance the creative economy, drive global collaboration and position African creators as cultural leaders shaping digital innovation and storytelling worldwide.