Adetutu Laditan boasts over 15 years of experience in brand marketing across Sub-Saharan Africa. Currently serving as a senior product marketing manager for YouTube, her responsibilities include enhancing the channel's premium offerings, fostering brand collaborations, analyzing user behavior, and advising content creators and influencers on crafting more captivating content. Adetutu initially joined Google, YouTube's parent company, nine years ago, providing sales support to Telco and Fast Moving Consumer Goods (FMCG) sectors. Over time, she transitioned to leading product growth strategy, excelling as a product marketing manager for Google's consumer apps throughout Sub-Saharan Africa. Today, Adetutu is dedicated to expanding YouTube's audience in the region, motivating millions of internet users to engage more with the platform. With a talent for creative storytelling, she continually devises innovative methods to captivate audiences and assists brands and creators in forming emotional connections with users. Prior to her tenure at Google, Adetutu led numerous large-scale campaigns for global media agency OMD, revitalizing multi-million dollar portfolios for brands like Diageo, Standard Chartered Bank, and Ecobank.