Tutu is a visionary marketing strategist, a trailblazer in Africa’s creative economy and the founder of Woof Studios, a cutting-edge multichannel network with a bold mission – to help African creators unlock global opportunities through better storytelling, smarter distribution and sustainable monetisation.

As a former Senior Marketing Manager for YouTube in sub-Saharan Africa, Adetutu spearheaded YouTube’s growth in the region, leveraging her passion for connecting people with compelling content to develop innovative strategies and empower creators. She brought creators closer to audiences while equipping them with the tools to thrive globally. Her decade of experience includes crafting transformative strategies that connect compelling content with audiences, brands and opportunities.

A passionate advocate for storytelling and innovation, Tutu is deeply invested in shaping Africa’s digital landscape. She envisions a future where African creators aren’t just part of the global conversation – they’re leading it.