Aditya Kishore is the Insight Director at WARC, part of LIONS. His role focuses on researching and analysing the marketing industry worldwide, to help identify the most effective marketing strategies for brands. Adi has held various insight roles at Informa and United Business Media, part of a 20-year career in marketing, research, insight, and strategy. Prior to WARC, he was director of marketing at Inskin Media, and has worked in advertising and marketing communications at DDB Mudra in India and Sterling Hager in the US.