Adrian Adaramoye is the Global Group Lead for consumer packaged goods and quick-service restaurants at TikTok, based in New York, USA. A seasoned tech and media executive, Adrian has spent his career working on high-performing teams and driving executive-level partnerships at Microsoft Advertising, Facebook/Meta, and now TikTok. He specialises in driving cross-category innovation and unlocking new shared value for global brands like P&G, focusing on how continuous, community-led activation fuels long-term business growth.