Afke van de Klashorst

Afke van de Klashorst

Afke van de Klashorst

Vice President Digital, Media and eCommerce - Foods

Unilever

Speaking at

Friday 20 June, 11:45 - 12:30

Are Creators Really Effective?

Biography

Afke van de Klashorst is an inspiring powerhouse in the world of Digital Marketing, Media, and eCommerce for Unilever Foods (€13bn annual revenue). She has delivered 19 consecutive quarters of double-digit eCommerce growth, by expertly blending strategic vision with a keen eye for perfect execution.

With a holistic marketing approach, she leads Social First Demand Generation. Afke takes Media and Influencer marketing to the boardroom. Designing Social First-brands to deliver desire at scale. Leveraging Generative AI to revolutionize the Content Supply Chain with high-volume, on-brand, culturally relevant content that converts to sales.

She is a recognized talent catalyst who leads with passion and energy. Embracing the philosophy of achieving the unimaginable together. Her empathy, sharp situational awareness and ability to foster meaningful connections create a collaborative, high-performing environment. As a driving force behind digital transformation, she continues to push boundaries, leaving a lasting impact across the industry.