Agalia is a strategist, writer, researcher, and experience designer. With a background in business, linguistics and sociology, she describes her work as part sense-making and part an act of imagination to accelerate momentum towards futures we yearn for.

She is currently the Global Social Intelligence Associate Director at We Are Social, where she sharpens and shapes the agency’s global insights and products to help brands win on social. Her experience in cultural research, social strategy and emerging technology has led her to advise global brands like Samsung, HBO, adidas and H&M on where they can play and how to get there, as well as feature in industry press like WARC, AdAge and Campaign.

Outside of work, she seeks to create experiences people will journal about. This has ranged from bringing together curious minds via dinner clubs and cultural salons to rallying fandom via Singapore’s first Heated Rivalry Trivia Night.