Alex Schultz (he/him) is Chief Marketing Officer and Vice-President of Analytics for Meta, a role he has held since 2020. He oversees marketing, product analytics, global experience and design + creative globally. Alex brings nearly two decades of direct response marketing experience to his Chief Marketing Officer role and is responsible for the global marketing organisation promoting Meta’s products and services to consumers and businesses.

Alex also leads the product analytics team (since 2015), and the global experience team (since 2011). Since joining Meta in 2007, Alex pioneered the integration of product and direct response marketing at the company and has run some of the biggest, most effective online direct response campaigns in the company’s history. He was instrumental in growing the Facebook app, Instagram and Messenger to reach more than one billion users and helped launch some of Meta’s most impactful products and initiatives. Notably, in 2021, Alex and