Alice Chou has been described as a lion, a Sherpa, a boss who isn’t bossy – and even a prime number! A true trailblazer in advertising, Alice was honoured as a Leading Woman by Ad Age in 2023, named to Adweek’s Creative 100 in 2021 and twice recognised as Taiwan’s Outstanding Creative Person (2017, 2021). She was also one of Campaign Asia-Pacific’s Women to Watch in 2018. Alice led the team that won Taiwan’s first Cannes Lions Grand Prix, along with Grand Prix honours at ADFEST, MAD STARS, and other major Asia-Pacific creative festivals – setting records for the most award wins in Taiwan’s advertising history. Recently, Campaign named her 2024 Greater China Creative Leader of the Year. A respected juror, Alice has judged Cannes Lions three times and was the first Taiwanese chair for categories at D&AD, Spikes Asia and ADFEST. Her visionary leadership has elevated Taiwan’s creative profile globally, offering a unique Asian perspective.