Ali Hanan is the Founder of Creative Equals, an award-winning global inclusive marketing organisation delivering the new ROI, the ‘return on inclusion’ for responsible marketers to drive growth and social impact. Its team of strategists, facilitators and experts focuses on building inclusive brands through brand/marketing strategy, creative effectiveness and capability, while its community arm focuses on creating equity for talent. This year, Creative Equals is the strategic partner of the World Federation of Advertisers, and its clients include ambitious brands like Diageo, PepsiCo, McDonald’s, Mars, Philips, Groupe Bel, Reckitt, BBC and many more.