Alix Earle is a leading voice in social media, known for her candid “Get Ready With Me” content that has earned her over 5.8 million TikTok followers. A marketing graduate from the University of Miami, Alix blends authenticity, style, and strategic thinking to build deep audience trust. Her openness about personal topics like mental health has made her a relatable and influential figure. Beyond content, she’s reshaping the creator-brand dynamic, most notably as an early investor in Poppi, proving creators can drive growth from both inside and outside a brand. She also hosts the hit podcast Hot Mess and was featured in the 2024 Sports Illustrated Swimsuit issue.

Speaking on the LIONS Creators Programme