Alyson Griffin has over 25 years of experience leading marketing, global brand and thought leadership teams for top technology brands HP and Intel. During her tenure, she has been credited for curating ‘first-of-their-kind’ immersive experiences that traversed technology with art, influencers, gaming and music. She has designed and executed high-impact, ROI-positive marketing campaigns across six continents, garnering over 1tn impressions.

Griffin’s wide breadth of experience also includes overseeing billions of dollars’ worth of sports, entertainment, social influencer and talent media campaigns.

Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionising the 100-year-old brand through the lens of future-forward marketing initiatives – such as designing the brand’s inaugural metaverse footprint and propelling the brand into the cultural zeitgeist.