Amanda Baldwin has been CEO of OLAPLEX since December 2023. Prior to joining OLAPLEX, Amanda served as CEO of Supergoop LLC, the leading SPF skincare brand, since July 2016. Prior to joining Supergoop!, Amanda served as SVP at L Catterton, a global consumer-focused investment fund, collaborating with management teams across the portfolio with a particular focus on the beauty sector. She previously led the omnichannel marketing strategy of Dior Beauty at Louis Vuitton Moet Hennessy (LVMH) and held several positions at Clinique, a part of The Estée Lauder Companies. Amanda currently serves on the board of directors of Ibotta, Inc and KIPP NYC. Amanda earned an MBA from the University of Pennsylvania Wharton School and an AB from Harvard University.