Amy Arnell is a Gen AI Business Director at The Brandtech Group, the world’s leading Gen AI marketing group. With a background in the B2B SaaS tech sector, Amy specialises in Gen AI and emerging tech client solutions, with a particular interest in the issue of bias and sustainability in Generative AI training models. Amy was named as Campaign UK’s Inspiring Women “Rising to the Top: Technology” winner (2025), and shortlisted for the Digiday “Future Leader” Award in the Technology category (2025).