Amy Daroukakis is a global trend forecaster and co-founder of Culture Connectors, a cultural intelligence consultancy that works at the intersection of culture, community and change. She challenges the industry’s narrow lens, often pointing out that 90% of trend narratives still come from just 10 cities.

Her perspective is shaped by time spent in more than 60 countries across six continents, observing culture up close and building long-term relationships on the ground. She has consulted across more than 25 industries, from cars and couture to cosmetics and communities. Her insights have helped shape what appears on shelves, screens and streets.

Amy contributed to the Young V&A’s inclusive audience strategy, supporting its 2024 Museum of the Year win and the opening of V&A East. She works with organisations including LVMH, Airbnb, Unilever and Soho House to help them understand where culture is really moving and who is shaping what comes next.