All the work I've ever done has been NDA'd; it's only in the last five years I realised my own voice was not. I may be unable to talk about my work for brands ranging from LVMH, Airbnb, V&A Museum, Pernod Ricard, VISA etc. But I can talk about how I inspire teams, keep brands culturally relevant and work globally for brands and agencies.

Over the last 20 years, I have travelled to over 60 countries, lived in six, and worked across six continents on categories ranging from couture to curry to cars - I brain dance between understanding the cultural zeitgeist of AI for a tech brand to the future of True Crime for a media company to the evolution of airports for 2050. All insights are built from a foundation of getting lost on purpose, looking for voices other than my own and bringing the outside world -in.