Amy Lanzi
Amy Lanzi
CEO, Digitas NA
Digitas
Biography
Amy Lanzi is the CEO of Digitas North America, where she focuses on creating new solutions for clients by leveraging the agency’s strengths in Creative, Media, Data, and Technology. Her expertise in connecting products and services with a commerce perspective aims to drive the agency's next phase of growth. Before joining Digitas, Amy was the Chief Operating Officer of Publicis Commerce, a unit with over 10,000 commerce experts globally.
During her time at Publicis, Amy played a key role in acquisitions like Profitero and CitrusAd, contributed to major new business wins, and forged important partnerships with platforms such as TikTok and Snap. She also launched a dedicated Commerce Advisory Board with members from over 20 brands. Amy continues to serve as Chairperson of Publicis Commerce alongside her role at Digitas.
Amy has received numerous industry honors, including Adweek 50, She Runs It ‘Working Mother of the Year,’ and Campaign US’s ‘Female Frontier.’ She is a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity. Before Publicis, Amy spent over 20 years at Omnicom's TPN, where she helped grow the company significantly and expand its offices internationally.