Ana Becker is a journalist who creates for brands. As a reporter who also doubles as a Concept Director, she tackles each briefing like it's a juicy cover story — an opportunity to delve deep and emerge with ideas that are culturally and socially meaningful. Her work with brands like HBO, TikTok, Whirlpool, and Kimberly Clark has earned her D&AD pencils, Effies, Clios, a Gold Lion and a spontaneous 😻 comment from Cyndi Lauper on a lyric she wrote for a campaign (Thumbs Just Wanna Have Fun was a true hit). Before all that, she lived in Asia for two years, which explains why she speaks some Mandarin. She also authored cover stories for the biggest science magazine in Brazil and worked as a cook at a Michelin-starred restaurant. There, she gleaned wild teamwork strategies and, pardon the pun, learned to handle any pickle. She also plays the xequerê at São Paulo's street carnival and sometimes feels like the wasabi baby - is not sure if she wants to try it, but does it anyway and ends up asking for help.