Anastasia Leng is the Founder and CEO of CreativeX, a technology company that powers creative decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, representation, and impact across all creatives worldwide.

Anastasia spent five + years at Google, where she worked on nearly every ad tech and analytics product and led entrepreneurship efforts in EMEA. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.