As a leader of MediaLink’s Marketing Consulting core advisory area, Andrea Kerr Redniss is focused on Marketing Transformation for complex global brands, redesigning their marketing organizations and agency ecosystems. In this role, she challenges clients to bring fresh thinking through new models that make marketing a revenue driving center by incorporating strategy, planning, content, media buying and data with a focus on seamless integration.

In her nearly 10 years at MediaLink, Andrea has been a strategic leader in the world of global ecosystem design and pitch management, having run some of MediaLink’s most substantial review and negotiation processes to date. Her experience includes multiple global, multi-brand portfolios as well as the optimization of internal teams in alignment with agency and ecosystem updates.

Prior to MediaLink, Andrea was the SVP, Managing Director Digital at Optimedia for the U.S. She then went on to be the Chief Activation Officer at MediaStorm.