New Zealand-born, London-based Indian Founder of Diet Paratha, Anita Chhiba, has dedicated her career to uplifting her South Asian culture and creative community. Diet Paratha is the leading media platform, creative agency and community shaping global South Asian culture. Recognised around the world as the most trusted voice in the space.

The platform fills a large gap in the representation of an otherwise dynamic, vocal community, changing the lens and challenging the stereotypes through which South Asians are perceived. Beyond being at the crest of emerging South Asian communities, Anita is actively forging space for them.