Annie leads the Advisory content team at LIONS, developing creative transformation programs, editorial initiatives, research, and IP projects. Her team collaborates with clients to guide their creative journeys, creating content modules and training on creative excellence and trends. This work uses LIONS' awards data, new research, and insights from creative experts. Annie is also in charge of LIONS’ research initiatives, including the State of Creativity Study, gathering insights from the creative community to shape LIONS' content themes.

Annie has been with LIONS for over nine years, helping grow key content products and working on the Cannes Lions Festival and Dubai Lynx programs, as well as research and editorial projects for clients like LinkedIn, Deloitte Digital, and Adobe. She has been with Ascential Ltd for eleven years and holds a degree in Modern Languages from Durham University.