Ariana Parasco is the Senior Vice President of Brand and Consumer Engagement at L’Oreal USA, where she leads advocacy and influence, digital content excellence, entertainment marketing and innovation. She oversees these functions within the office of the CDMO, helping to shape how L’Oreal brands connect with consumers across platforms and culture, now and in the future. Prior to joining the Chief Digital and Marketing Office in 2023, she served as the Vice President of Marketing for IT Cosmetics within L’Oreal LUXE. Before joining L’Oreal, Ariana held strategic digital marketing roles in luxury and tech, and she was the first internal digital marketing hire at David Yurman.

Ariana holds a bachelor’s degree from Stanford University and a Master’s in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.